New Bird Life logo

To: David Stowe <>
Subject: New Bird Life logo
From: Carl Clifford <>
Date: Fri, 20 Jan 2012 16:05:09 +1100

I concur about the non-consultation. I have been receiving plenty of info on the amalgamation via direct mail, email and Wingspan. None of it mentioned being able to give input into the new logo design.

As for the logo, I think it is a bit bland and is not easily identifiable as representing Australia. I have sent the logo to several non-birding friends and asked them what type of organisation they thought the logo represented. Two thought it was for a chicken shop and one, a poultry fanciers club.

With acceptance of new logos, if you can get an approval rate of more than 50% of members, you are doingwell.

I can live with the new logo, but would have to mark it as a B-

Carl Clifford

On 20/01/2012, at 3:44 PM, David Stowe wrote:

Hi Peter,
I agree with John and Alastair - the first I saw was a letter I received this week which essentially "unveiled" the new logo. So I don't think its correct to have a go at people for expressing their opinion about it. The fact that people feel strongly about it is a good thing I think, in that they obviously care about the identity of their organisation. I do think that a public debate about various logos would have no doubt been painful and too drawn out so can certainly understand why it wasn't the case. I think the new logo will grow on people and the fact it that it is different to the old one is enough to make it a difficult job and difficult for many to immediately like. I confess that i find it a bit bland and lacking in punch but I'm sure that I will get used to it over time. Whatever i think of it won't have any bearing on my membership, support or involvement of Birdlife Australia (as I'm sure is the same for all those that don't love it), but we can all have an opinion on it. :)
David Stowe

On 20/01/2012, at 3:31 PM, John Graff wrote:

Hi Peter, I was not aware of any consultation meetings about design on this side of the country - the first meeting I was aware of in WA was the one at which the new logo was unveiled to various BAWA stakeholders (if anyone would like to correct me on that, feel free). Most of the members I've talked to hadn't seen it until the beginning of this month and some still hadn't seen it as of a week ago. I'm glad you were able to attend meetings and be involved in the design process and express your opinions then, but those who weren't able to do that should be free to express an opinion now they've had the opportunity to see the logo (albeit too late to change anything) As for the logo itself, for the record I agree with Mark Carter's comments for the most part John
Date: Fri, 20 Jan 2012 14:35:20 +1100
Subject: Re: [Birding-Aus] New Bird Life logo

Afternoon All
As a member of [ Boca] I also attended meetings re process and
design, where these issues were discussed.I am led to believe all BA
and BOCA members were advised over many months,
and I am a little annoyed that Some People have taken this long to
winge instead of using due process.
Peter Baitz

On 20/01/2012, at 12:03 PM, Merrilyn Serong wrote:

Hi Elizabeth,
I totally agree with you. It's a beautiful and simple design. I
love it.

On 20/01/2012 11:09 AM, Elizabeth Shaw wrote:
As Alistair guessed, considerable time, consultation and money
went into researching and preparation of the new logo.  I have
been to at least three meetings where the process and the reasons
for the design were explained.

The new logo has grown on me and where I was pleased with it
originally I am now enthusiastic about it as it delivers what a
logo needs to deliver.  At a glace it stands out as a generic bird
- its not meant to be a specific species. Choosing a single
species to represent all Australian birds would be impossible.  To
me the shape symbolises hope, life, movement and love. The colour
is calming and fresh.

I was thrilled to finally get my first official communication from
BirdLife Australia - the new era has begun!
Elizabeth Shaw
Phillip Island

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