New Bird Life logo

Subject: New Bird Life logo
From: Merrilyn Serong <>
Date: Fri, 20 Jan 2012 12:03:32 +1100
Hi Elizabeth,
I totally agree with you. It's a beautiful and simple design. I love it.

On 20/01/2012 11:09 AM, Elizabeth Shaw wrote:
As Alistair guessed, considerable time, consultation and money went into researching and preparation of the new logo. I have been to at least three meetings where the process and the reasons for the design were explained.

The new logo has grown on me and where I was pleased with it originally I am now enthusiastic about it as it delivers what a logo needs to deliver. At a glace it stands out as a generic bird - its not meant to be a specific species. Choosing a single species to represent all Australian birds would be impossible. To me the shape symbolises hope, life, movement and love. The colour is calming and fresh.

I was thrilled to finally get my first official communication from BirdLife Australia - the new era has begun!
Elizabeth Shaw
Phillip Island

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