Hi Elizabeth,
I totally agree with you. It's a beautiful and simple design. I love it.
Cheers,
Merrilyn
On 20/01/2012 11:09 AM, Elizabeth Shaw wrote:
As Alistair guessed, considerable time, consultation and money went
into researching and preparation of the new logo. I have been to at
least three meetings where the process and the reasons for the design
were explained.
The new logo has grown on me and where I was pleased with it
originally I am now enthusiastic about it as it delivers what a logo
needs to deliver. At a glace it stands out as a generic bird - its
not meant to be a specific species. Choosing a single species to
represent all Australian birds would be impossible. To me the shape
symbolises hope, life, movement and love. The colour is calming and
fresh.
I was thrilled to finally get my first official communication from
BirdLife Australia - the new era has begun!
Elizabeth Shaw
Phillip Island
Victoria
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