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birding-aus
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| To: | "Birding Aus" <> |
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| Subject: | New Bird Life logo |
| From: | "Elizabeth Shaw" <> |
| Date: | Fri, 20 Jan 2012 11:09:23 +1100 |
As Alistair guessed, considerable time, consultation and money went into
researching and preparation of the new logo. I have been to at least three
meetings where the process and the reasons for the design were explained.
The new logo has grown on me and where I was pleased with it originally I am now enthusiastic about it as it delivers what a logo needs to deliver. At a glace it stands out as a generic bird - its not meant to be a specific species. Choosing a single species to represent all Australian birds would be impossible. To me the shape symbolises hope, life, movement and love. The colour is calming and fresh. I was thrilled to finally get my first official communication from BirdLife Australia - the new era has begun! Elizabeth Shaw Phillip Island Victoria |
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