"Birding Aus" <>
New Bird Life logo
"Elizabeth Shaw" <>
Fri, 20 Jan 2012 11:09:23 +1100
As Alistair guessed, considerable time, consultation and money went into
researching and preparation of the new logo. I have been to at least three
meetings where the process and the reasons for the design were explained.
The new logo has grown on me and where I was pleased with it originally I am
now enthusiastic about it as it delivers what a logo needs to deliver. At a
glace it stands out as a generic bird - its not meant to be a specific
species. Choosing a single species to represent all Australian birds would
be impossible. To me the shape symbolises hope, life, movement and love.
The colour is calming and fresh.
I was thrilled to finally get my first official communication from BirdLife
Australia - the new era has begun!
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