New Bird Life logo

To: John Graff <>
Subject: New Bird Life logo
From: David Stowe <>
Date: Fri, 20 Jan 2012 15:44:27 +1100
Hi Peter,
I agree with John and Alastair - the first I saw was a letter I received this 
week which essentially "unveiled" the new logo. So I don't think its correct to 
have a go at people for expressing their opinion about it. The fact that people 
feel strongly about it is a good thing I think, in that they obviously care 
about the identity of their organisation.
I do think that a public debate about various logos would have no doubt been 
painful and too drawn out so can certainly understand why it wasn't the case. I 
think the new logo will grow on people and the fact it that it is different to 
the old one is enough to make it a difficult job and difficult for many to 
immediately like. I confess that i find it a bit bland and lacking in punch but 
I'm sure that I will get used to it over time. Whatever i think of it won't 
have any bearing on my membership, support or involvement of Birdlife Australia 
(as I'm sure is the same for all those that don't love it), but we can all have 
an opinion on it. :)
David Stowe

On 20/01/2012, at 3:31 PM, John Graff wrote:

Hi Peter, I was not aware of any consultation meetings about design on this 
side of the country - the first meeting I was aware of in WA was the one at 
which the new logo was unveiled to various BAWA stakeholders (if anyone would 
like to correct me on that, feel free). Most of the members I've talked to 
hadn't seen it until the beginning of this month and some still hadn't seen it 
as of a week ago. I'm glad you were able to attend meetings and be involved in 
the design process and express your opinions then, but those who weren't able 
to do that should be free to express an opinion now they've had the opportunity 
to see the logo (albeit too late to change anything) As for the logo itself, 
for the record I agree with Mark Carter's comments for the most part John
> From: 
> Date: Fri, 20 Jan 2012 14:35:20 +1100
> To: 
> CC: 
> Subject: Re: [Birding-Aus] New Bird Life logo
> Afternoon All
> As a member of [ Boca] I also attended meetings re process and  
> design, where these issues were discussed.I am led to believe all BA  
> and BOCA members were advised over many months,
> and I am a little annoyed that Some People have taken this long to  
> winge instead of using due process.
> yours
> Peter Baitz
> On 20/01/2012, at 12:03 PM, Merrilyn Serong wrote:
>> Hi Elizabeth,
>> I totally agree with you. It's a beautiful and simple design. I  
>> love it.
>> Cheers,
>> Merrilyn
>> On 20/01/2012 11:09 AM, Elizabeth Shaw wrote:
>>> As Alistair guessed, considerable time, consultation and money  
>>> went into researching and preparation of the new logo.  I have  
>>> been to at least three meetings where the process and the reasons  
>>> for the design were explained.
>>> The new logo has grown on me and where I was pleased with it  
>>> originally I am now enthusiastic about it as it delivers what a  
>>> logo needs to deliver.  At a glace it stands out as a generic bird  
>>> - its not meant to be a specific species. Choosing a single  
>>> species to represent all Australian birds would be impossible.  To  
>>> me the shape symbolises hope, life, movement and love. The colour  
>>> is calming and fresh.
>>> I was thrilled to finally get my first official communication from  
>>> BirdLife Australia - the new era has begun!
>>> Elizabeth Shaw
>>> Phillip Island
>>> Victoria

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