I guess Sean Dooley (Editor of the magazine) vetoed the Grey Falcon on the
grounds that it does not exist?
On 20 January 2012 12:46, Mark Carter <> wrote:
> I don't normally like to carp, but I'll make an exception for this.
> I hope they haven't paid the branding consultant too much for this new
> Birdlife Aus logo. It looks more like something I'd expect to see on a
> brand of dishwasher tablets. Why pick a waterbird when 80% of our landmass
> is arid-zone? And why is it looking backwards? And why isn't it an actual
> real bird instead of some vague cartoon birdy-shape?
>
> Were I asked I'd have suggested something a bit more evocative and
> Australian like a Grasswren or a Parrot. Or how about a Grey Falcon- that
> would look equally good in monochrome, saving in printing costs...
>
> Mark
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