Tony,
I think the person who wrote that would probably be more suited to a
career as a merchant banker.
Carl Clifford
On 20/01/2012, at 1:24 PM, Tony Keene wrote:
Having seen a few rebrandings of late in the academic sector, I'm
always somewhat skeptical about the results compared to the payment.
F'instance a certain university rebranded recently at a cost of $7
million and basically got a lot of colourful squares to daub on every
bit of university output and a badge redesign that made it look like a
3rd division football team, not to mention written guidelines on how
we should talk to each other:
"Tone of Voice
Setting the scene:
Imagine a conversation between the University's most brilliant minds,
past and present.
The exchanges are inspiring and engaging, intense and energetic. What
people say is informed and authoritative, but also crackling with
intellect and, occasionally, a show of wit.
People ask questions, share opinions and discuss new insights. They
are not afraid to be controversial or provocative.
Sentences tend to be short, sharp and well thought out, prompting a
lively exchange.
The vocabulary is evocative and rich, but never alienating or elite.
This is our tone of voice, which reflects and brings to life who and
what we are, as people, and ultimately, as an institution."
Quite how I was supposed to include that lot into "Hey Mike, can I
have a bottle of acetone from stores?" I don't know...
As things go, the BirdLife logo in question isn't terrible, but it
would be interesting to see what it cost and whether that represents
value for money.
Cheers,
Tony
Photos, paintings and drawings of Australian, NZ, Swiss and British
Birds
www.tonykeenebirds.co.uk
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