<>, Birding-Aus <>
Fw: New BirdLife logo
John Graff <>
Sat, 21 Jan 2012 14:51:21 +0800
Explanation from BirdLife Aus
"The logo uses lowercase letters for the word ‘BirdLife’. This is deliberate;
it gives the brand a more accessible, slightly less formal and more
friendly feel and works best from a creative perspective with the font, in the
layout with the bird and in counterpoint to the fully capitalised
Australia. It also shows that we are contemporary and progressive."
Make of that what you will
> Date: Sat, 21 Jan 2012 17:43:31 +1100
> Subject: Re: [Birding-Aus] Fw: New BirdLife logo
> I just had another look at it and I'm curious about a point someone raised
> saying how important it was that we use a capital B and a capital L
> ie BirdLife.
> I'm curious because the logo is all in lower case - "birdlife" ?
> Personally I'm not fussed about the cost being revealed. You can't rate the
> cost of design by how much you like the logo.
> To unsubscribe from this mailing list,
> send the message:
> (in the body of the message, with no Subject line)
To unsubscribe from this mailing list,
send the message:
(in the body of the message, with no Subject line)
The University of NSW School of Computer and Engineering
takes no responsibility for the contents of this archive. It is purely
a compilation of material sent by many people to the birding-aus mailing list. It has not been checked for accuracy nor its content verified in any way.
If you wish to get material removed from the archive or
have other queries about the archive e-mail
Andrew Taylor at this address: