Personally - my two-pence worth is that there are MUCH BIGGER ISSUES for
Birdlife Australia to worry about than a logo.
How about the fact the OBP is practically gone? or that there are about 3 times
as many registered duck-shooters in Victoria alone than there are Birdlife Aus
members in the WHOLE country? What about all the habitat clearing that's going
on whilst I write this!
All this naval gazing about a logo isn't going to gain one new member or save
one bird or tree - and explains why we're a long long long way behind our UK
and US Birdlife International partners!
Let's keep it real peeps!!! FOCUS ON WHAT MATTERS!
> Date: Fri, 20 Jan 2012 18:38:59 +1100
> Subject: Re: [Birding-Aus] New Bird Life logo
> As the person who initiated this discussion, I specifically didn't mention
> consultation because I know how problematic that would be. What I was
> suggesting was that the Birdlife should have provided the membership with two
> or three final designs (and explanations of what they mean) put that to a
> plebiscite. That way members feel they have buy in with the new organisation.
> We should not be having this discussion when it is a fait accompli!
> For what it is worth, my wife loves it.
> On 20/01/2012, at 5:57 PM, Greg Oakley wrote:
> > Hi all,
> > I have read with interest some of the comments regarding the new Birdlife
> > Australia logo, and as someone who has worked in the branding/design
> > industry for a long time, I thought I'd throw in my 2 cents worth!
> > Firstly, In regard to the (non) consultation process, in my experience it is
> > highly counter-productive to have "open-consultation", the main reason being
> > that design is intrinsically opinion-based and a consensus with any clarity
> > is nearly impossible when put in front of more than a handful of people.
> > This isn't just designers being arrogant I have seen many a logo go
> > through an open consultation process where there have been so many different
> > opinions that the whole process gets bogged down and eventually grinds to a
> > halt, with the result of nothing successfully achieved!
> > Having said that, however, a brand design should always go through an
> > exhaustive process with a panel of designated people to ensure the best
> > result.
> > My opinion of the logo? As a design image it's certainly not a disaster.
> > But from a Branding perspective I just don't think its in the right
> > territory. It doesn't invoke birds and birding to me but perhaps being an
> > addicted bird-nerd, I'm biased!
> > When I showed some of my design colleagues the logo, all concurred that it
> > would look more at home on cosmetics packaging!
> > Also that it seems to lack feeling and emotion, that its a little cold and
> > distantŠ And just a bit disappointingŠ.
> > I'm in no way attacking the designer/s I know only too well how difficult
> > the whole process of arriving at a solution is they may even have
> > presented multiple options which were superior, but were "voted" outŠ
> > And I certainly have no "sour grapes" because I personally didn't get a
> > crack at it! The design business is highly competitive and we all live day
> > to day winning and losing jobs (I actually emailed BA over 8 months ago
> > registering interest in the logo and never received a reply!)
> > Open, free opinion and discussion, however, is what design is all about, and
> > its just my opinionŠ
> > Carl mentioned that if you can achieve a 50% positive response with a
> > branding exercise your'e doing well.
> > I totally agree and very soon everyone will get used to the image and
> > accept it. It takes time for a brand image to become familiar.
> > Sorry for the rant I hope some of this makes sense,
> > Cheers,
> > Greg
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