New Bird Life logo
Geoff Hutchinson <>
Fri, 20 Jan 2012 02:54:53 -0800 (PST)
I hope I am not stepping out of line here but I thought that I should shear
this with you.
I also was left a little looking for more punch when I first saw the logo. I am
still not sure, it is still looking a bit like a peace dove. But I don't
dislike it and I think that we will all come to accept it as a symbol with the
logo and the words 'birdlife'
I wont to share some words with you they are not mine they are the marketing
The iconic bird is the BirdLife Australia brandmark. The flow of the shape
represents a bird in motion. It is forward moving and optimistic. The brandmark
symbolises all birds, it is not specific to any species. It is shown within a
nest to represent rebirth and harmony with nature: a nurturing relationship in
balance with the environment.
The colour blue is both relevant to birds in the sky and birds in water. The
three graphic ribbon shapes are inspired by a moving bird, their feathers
cascading in an elegant rhythm. "
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