New Bird Life logo

To: "" <>
Subject: New Bird Life logo
From: Geoff Hutchinson <>
Date: Fri, 20 Jan 2012 02:54:53 -0800 (PST)
I hope I am not stepping out of line here but I thought that I should shear 
this with you.
I also was left a little looking for more punch when I first saw the logo. I am 
still  not sure, it is still looking a bit like a peace dove. But I don't 
dislike it and I think that we will all come to accept it as a symbol with the 
logo and the words 'birdlife'
I wont to share some words with you they are not mine they are the marketing 
teams words.
Geoff Hutchinson
The iconic bird is the BirdLife Australia brandmark. The flow of the shape 
represents a bird in motion. It is forward moving and optimistic. The brandmark 
symbolises all birds, it is not specific to any species. It is shown within a 
nest to represent rebirth and harmony with nature: a nurturing relationship in 
balance with the environment. 
The colour blue is both relevant to birds in the sky and birds in water. The 
three graphic ribbon shapes are inspired by a moving bird, their feathers 
cascading in an elegant rhythm. "

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