New Bird Life logo

To: 'birding-aus' <>, "" <>
Subject: New Bird Life logo
From: Ian May <>
Date: Sat, 21 Jan 2012 11:00:35 +1100
g'Day All

Seriously though, for such an important step in the establishment and evolution of the newly merged organisation; the creation of "an identity logo", the process should have been much more inclusive and the result more ID focused.

To be accepted by the majority, the design for a new logo probably should have been put to all members, probably by way of a design competition; the entrants judged by a combined panel of committe members from both previous clubs.

My first thought/impression/emotion of this new logo was amusement. Is it a cynical representation of something plastic. With no legs and its head turned back, it is reminiscent of a beachwashed bird carcass tangled up in a blue towel or a shot duck with its legs blown off. As others have stated, an Emu Wren would have been a clever and appropriate nomination

In any case this new logo does not look Australian but appears very Euro. Perhaps to remind us of the old BA, at the very least it needs legs with bright orange flags attached.


Ian May
St Helens, Tasmania


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