New Bird Life Logo

[Mark Carter <>]

I don't normally like to carp, but I'll make an exception for this.
I hope they haven't paid the branding consultant too much for this new Birdlife 
Aus logo. It looks more like something I'd expect to see on a brand of 
dishwasher tablets. Why pick a waterbird when 80% of our landmass is arid-zone? 
And why is it looking backwards? And why isn't it an actual real bird instead 
of some vague cartoon birdy-shape? 

Were I asked I'd have suggested something a bit more evocative and Australian 
like a Grasswren or a Parrot. Or how about a Grey Falcon- that would look 
equally good in monochrome, saving in printing costs...

Mark
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