Having seen a few rebrandings of late in the academic sector, I'm always
somewhat skeptical about the results compared to the payment. F'instance a
certain university rebranded recently at a cost of $7 million and basically got
a lot of colourful squares to daub on every bit of university output and a
badge redesign that made it look like a 3rd division football team, not to
mention written guidelines on how we should talk to each other:
"Tone of Voice
Setting the scene:
Imagine a conversation between the University's most brilliant minds, past and
present.
The exchanges are inspiring and engaging, intense and energetic. What people
say is informed and authoritative, but also crackling with intellect and,
occasionally, a show of wit.
People ask questions, share opinions and discuss new insights. They are not
afraid to be controversial or provocative.
Sentences tend to be short, sharp and well thought out, prompting a lively
exchange.
The vocabulary is evocative and rich, but never alienating or elite.
This is our tone of voice, which reflects and brings to life who and what we
are, as people, and ultimately, as an institution."
Quite how I was supposed to include that lot into "Hey Mike, can I have a
bottle of acetone from stores?" I don't know...
As things go, the BirdLife logo in question isn't terrible, but it would be
interesting to see what it cost and whether that represents value for money.
Cheers,
Tony
Photos, paintings and drawings of Australian, NZ, Swiss and British Birds
www.tonykeenebirds.co.uk
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