I read the letter yesterday, and didn't even notice the logo. It can't be too
bad if it wasn't so horrible that it couldn't be ignored.
I like it it better on paper than I did when I looked at it on
http://boca.org.au this afternoon. I thought it looked too acqua or something
on the screen, but on paper it's shades of blue.
In it I can see:
- a flying bird looking over its shoulder
- a waterbird behind two waves, looking to its left
- a seabird, with just its head showing from behind three waves
- a penguin lying on its back behind one wave
- if I turn it sideways, it's half an owl and some gum leaves.
You couldn't do that with the old logos.
Peter Shute
________________________________________
From:
On Behalf Of Cheryl Ridge
Sent: Friday, 20 January 2012 4:58 PM
To:
Subject: New Bird Life logo
Hi all
I am happy to leave others to 'argue' about the choice of colours, bird
species, how appropriate the logo is or why werent BOCA/BA/Birdlife members
involved in the process.
But I would like to say that I think the design is simple and effective, and in
the design world this can be a very important thing.
Also, I don't know about anyone else but the first thing I saw was not a
bird...but a lone feather being blown around in the breeze.
Looking forward to seeing a hard copy.
regards
Cheryl Ridge
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