Hey Dave,
Explanation from BirdLife Aus
"The logo uses lowercase letters for the word ‘BirdLife’. This is deliberate;
it gives the brand a more accessible, slightly less formal and more
friendly feel and works best from a creative perspective with the font, in the
layout with the bird and in counterpoint to the fully capitalised
Australia. It also shows that we are contemporary and progressive."
Make of that what you will
Cheers,
John
> From:
> Date: Sat, 21 Jan 2012 17:43:31 +1100
> To:
> Subject: Re: [Birding-Aus] Fw: New BirdLife logo
>
> I just had another look at it and I'm curious about a point someone raised
> saying how important it was that we use a capital B and a capital L
> ie BirdLife.
> I'm curious because the logo is all in lower case - "birdlife" ?
>
> Personally I'm not fussed about the cost being revealed. You can't rate the
> cost of design by how much you like the logo.
>
> Cheers
> Dave
>
>
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