birding-aus

Fw: New BirdLife logo

To: John Graff <>
Subject: Fw: New BirdLife logo
From: Carl Clifford <>
Date: Sat, 21 Jan 2012 18:30:56 +1100
Sounds like a geriatric shoe maker mine.

Carl Clifford


On 21/01/2012, at 5:51 PM, John Graff wrote:


Hey Dave,

Explanation from BirdLife Aus

"The logo uses lowercase letters for the word ‘BirdLife’. This is deliberate; it gives the brand a more accessible, slightly less formal and more friendly feel and works best from a creative perspective with the font, in the layout with the bird and in counterpoint to the fully capitalised
Australia. It also shows that we are contemporary and progressive."


Make of that what you will

Cheers,
John




From: 
Date: Sat, 21 Jan 2012 17:43:31 +1100
To: 
Subject: Re: [Birding-Aus] Fw: New BirdLife logo

I just had another look at it and I'm curious about a point someone raised saying how important it was that we use a capital B and a capital L
ie BirdLife.
I'm curious because the logo is all in lower case - "birdlife" ?

Personally I'm not fussed about the cost being revealed. You can't rate the cost of design by how much you like the logo.

Cheers
Dave


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