Is anyone else sick of BirdLife Australia marketing?

To: Fred Mack <>
Subject: Is anyone else sick of BirdLife Australia marketing?
From: Janine Duffy <>
Date: Mon, 7 Dec 2015 23:12:27 +0000
   Hi all
   I know its annoying, but this is the sort of marketing that seems to
   work.  They need to keep the issues in the face of their audience.  I
   get similar stuff from WWF, GetUp, Environment Vic all the time.  I
   don't mind - they have to do whatever they can to get the message out.
   Of course, most of it doesn't work for everyone - but they have to keep
   trying in the hope that some of it will work.
   Wildlife is hurting, and if a confronting email changes that even the
   tiniest bit, I'm willing to pay that price.  What I really hate is the
   thought of the Lesser Sand Plover going extinct.
   Be gentle - these people work very hard, probably for lower pay than
   they could get in the corporate world.  BA do a great job.


   JANINE DUFFY Director Marketing ECHIDNA WALKABOUT PO Box 370 Port
   Melbourne,  Victoria  3207  AUSTRALIA
   E:       Web:
   GOLD WINNER 2014 World Responsible Travel Awards "Best for Wildlife
    Ph: +61 (0)3 9646 8249    Mob: +61 (0)427 808 747 Fax: +61 (0)3 9681
   OPERATIONS & GROUP enquiries contact:  [3]Roger [4]Smith Director
   Operations A.B.N.  72 716 985 505

   [5]Fred Mack
   Monday, 7 December 2015 10:09 PM

   "With numbers down 84%... how long before the Lesser Sand Plover is
   "This Silent Shorebirds Crisis can't continue."
   Silent crisis? seriously, it's been at the forefront of ornithology for
   10 years hasn't it... are BirdLife Australia just realizing this?.. and
   is this actually true? Given these people have recently said in similar
   marketing 90% of Australia's woodlands have been cleared in the past
   few decades, we need to protect private land for Mallee- Emu-wrens
   (they never occured on private land as far as I know) and Magpies are
   going extinct, you have to wonder?
   I've supported this organization in the past to the tune of tens of
   thousands and all I get is constant negative doomsday marketing trying
   to guilt me into things. They must send me a dozen a year. Add to that
   a massive and insultingly invasive, "supporter survey" asking me
   everything from my income to where live!
   These people do wonderful actual conservation and research work - I
   know I help with much of it and they are great! but for god's sake who
   is running this organization these days?
   Is anyone else totally sick of them or is it just me?
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