Is anyone else sick of BirdLife Australia marketing?

To: Fred Mack <>
Subject: Is anyone else sick of BirdLife Australia marketing?
From: Carl Clifford <>
Date: Tue, 8 Dec 2015 02:05:42 +0000
It looks like BLA has hired marketeers from the pester school of marketing, 
whose technique seems to be based on the tenet that if they keep on dunning 
you, you will donate, in the hope that they will go away. Unfortunately, they 
don't, they just see a sucker and come in for more. I have just changed ISP's 
and they are the same, ringing me 3-4 times a week, usually at meal times, 
trying to sell me their mobile phone packages.

What worries me about this style of marketing by charities,such as BLA, is the 
percentage of donations that are absorbed by marketing, in the form of 
salaries, printing and postage etc. It has got to the point with mainstream 
charities such as the Salvos, St Vinnies, that I no longer donate, because I 
know that the majority of my donations will not go to whom I am hoping to help. 
I only now donate to causes where I know my mony is really going to make a 


Carl Clifford

> On 7 Dec 2015, at 10:09 PM, Fred Mack <> wrote:
> “With numbers down 84%...  how long before the Lesser Sand Plover is extinct?
> “This Silent Shorebirds Crisis can’t continue.”
> Silent crisis? seriously, it’s been at the forefront of ornithology for 10 
> years hasn't it… are BirdLife Australia just realizing this?.. and is this 
> actually true? Given these people have recently said in similar marketing 90% 
> of Australia’s woodlands have been cleared in the past few decades, we need 
> to protect private land for Mallee- Emu-wrens (they never occured on private 
> land as far as I know) and Magpies are going extinct, you have to wonder?
> I’ve supported this organization in the past to the tune of tens of thousands 
> and all I get is constant negative doomsday marketing trying to guilt me into 
> things. They must send me a dozen a year. Add to that a massive and 
> insultingly invasive, “supporter survey” asking me everything from my income 
> to where live!
> These people do wonderful actual conservation and research work - I know I 
> help with much of it and they are great! but for god’s sake who is running 
> this organization these days?
> Is anyone else totally sick of them or is it just me?
> Frank.
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