Is anyone else sick of BirdLife Australia marketing?

To: Carl Clifford <>
Subject: Is anyone else sick of BirdLife Australia marketing?
From: Charles <>
Date: Tue, 8 Dec 2015 03:49:36 +0000
My money now goes to the AWC.

Amongst other reasons already mentioned I also became dissatisfied after I sent 
a couple of emails to BLA and never had a response.

When I "joined" AWC I received a phone call thanking me (it was not required 
but was appreciated).

I spend a lot more on monthly donations to the AWC than what annual membership 
costs were for BLA.

AWC openly publish their spend split and by far the majority of dollars goes to 
conservation / land acquisition / management of their properties, etc..

Very little goes to administration costs for the AWC.

It would be interesting to see the distribution of funds for BLA.

In relation to marketing for fund raising sent my BLA. I agree with comments 
about simply unsubscribing.

However in the past I have received several posted letters regarding donations 
which is a huge waste of money (designing, printing and postage costs).

I sense that unless BLA gets a structural overhaul in the next 12-18 months 
they will struggle into the future (baring in mind they sold their major asset 
[a property] a couple of years ago which was in my view was a very silly thing 
to do). 

Charles Hunter

> On 8 Dec 2015, at 10:05 am, Carl Clifford <> wrote:
> It looks like BLA has hired marketeers from the pester school of marketing, 
> whose technique seems to be based on the tenet that if they keep on dunning 
> you, you will donate, in the hope that they will go away. Unfortunately, they 
> don't, they just see a sucker and come in for more. I have just changed ISP's 
> and they are the same, ringing me 3-4 times a week, usually at meal times, 
> trying to sell me their mobile phone packages.
> What worries me about this style of marketing by charities,such as BLA, is 
> the percentage of donations that are absorbed by marketing, in the form of 
> salaries, printing and postage etc. It has got to the point with mainstream 
> charities such as the Salvos, St Vinnies, that I no longer donate, because I 
> know that the majority of my donations will not go to whom I am hoping to 
> help. I only now donate to causes where I know my mony is really going to 
> make a difference.
> Cheers,
> Carl Clifford
>> On 7 Dec 2015, at 10:09 PM, Fred Mack <> wrote:
>> “With numbers down 84%...  how long before the Lesser Sand Plover is extinct?
>> “This Silent Shorebirds Crisis can’t continue.”
>> Silent crisis? seriously, it’s been at the forefront of ornithology for 10 
>> years hasn't it… are BirdLife Australia just realizing this?.. and is this 
>> actually true? Given these people have recently said in similar marketing 
>> 90% of Australia’s woodlands have been cleared in the past few decades, we 
>> need to protect private land for Mallee- Emu-wrens (they never occured on 
>> private land as far as I know) and Magpies are going extinct, you have to 
>> wonder?
>> I’ve supported this organization in the past to the tune of tens of 
>> thousands and all I get is constant negative doomsday marketing trying to 
>> guilt me into things. They must send me a dozen a year. Add to that a 
>> massive and insultingly invasive, “supporter survey” asking me everything 
>> from my income to where live!
>> These people do wonderful actual conservation and research work - I know I 
>> help with much of it and they are great! but for god’s sake who is running 
>> this organization these days?
>> Is anyone else totally sick of them or is it just me?
>> Frank.
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