What Birdlife Australia does is not abnormal in the Conservation / NGO World.
But other groups are successful at retaining and growing their memberships.
I think the main problem Birdlife has is perception.
Most birders I know, who are conservation orientated, good people with money to
spend and donate gave up their memberships. And there is a common theme. When
you ask them why - it's because the 'take' is there, but people don't see the
'give'. In any successful relationship there is give and take. But the views I
have heard very strongly from a lot of birders is you get nothing back. I
think Birdlife needs to rethink how it engages with most people many of whom
could be lured back.
Rob Morris
Brisbane, Australia
Date: Tue, 8 Dec 2015 10:12:27 +1100
From:
To:
Subject: Is anyone else sick of BirdLife Australia marketing?
CC:
Hi all
I know its annoying, but this is the sort of marketing that seems to
work. They need to keep the issues in the face of their audience. I
get similar stuff from WWF, GetUp, Environment Vic all the time. I
don't mind - they have to do whatever they can to get the message out.
Of course, most of it doesn't work for everyone - but they have to keep
trying in the hope that some of it will work.
Wildlife is hurting, and if a confronting email changes that even the
tiniest bit, I'm willing to pay that price. What I really hate is the
thought of the Lesser Sand Plover going extinct.
Be gentle - these people work very hard, probably for lower pay than
they could get in the corporate world. BA do a great job.
Janine
--
JANINE DUFFY Director Marketing ECHIDNA WALKABOUT PO Box 370 Port
Melbourne, Victoria 3207 AUSTRALIA
President KOALA CLANCY FOUNDATION
E: Web:
[2]www.echidnawalkabout.com.au
GOLD WINNER 2014 World Responsible Travel Awards "Best for Wildlife
Conservation"
Ph: +61 (0)3 9646 8249 Mob: +61 (0)427 808 747 Fax: +61 (0)3 9681
9177
OPERATIONS & GROUP enquiries contact: [3]Roger [4]Smith Director
Operations A.B.N. 72 716 985 505
[5]Fred Mack
Monday, 7 December 2015 10:09 PM
[6]https://support.birdlife.org.au/emailviewonwebpage.aspx?erid=2407986
&trid=43b5737e-fb8a-4471-b824-64047318c034
"With numbers down 84%... how long before the Lesser Sand Plover is
extinct?
"This Silent Shorebirds Crisis can't continue."
Silent crisis? seriously, it's been at the forefront of ornithology for
10 years hasn't it... are BirdLife Australia just realizing this?.. and
is this actually true? Given these people have recently said in similar
marketing 90% of Australia's woodlands have been cleared in the past
few decades, we need to protect private land for Mallee- Emu-wrens
(they never occured on private land as far as I know) and Magpies are
going extinct, you have to wonder?
I've supported this organization in the past to the tune of tens of
thousands and all I get is constant negative doomsday marketing trying
to guilt me into things. They must send me a dozen a year. Add to that
a massive and insultingly invasive, "supporter survey" asking me
everything from my income to where live!
These people do wonderful actual conservation and research work - I
know I help with much of it and they are great! but for god's sake who
is running this organization these days?
Is anyone else totally sick of them or is it just me?
Frank.
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References
1.
2. http://www.echidnawalkabout.com.au/
3.
4.
5.
6.
https://support.birdlife.org.au/emailviewonwebpage.aspx?erid=2407986&trid=43b5737e-fb8a-4471-b824-64047318c034
7.
8. http://birding-aus.org/mailman/listinfo/birding-aus_birding-aus.org
Birding-Aus mailing list
To change settings or unsubscribe visit:
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