I was actually talking with Dave Stowe recently about this very subject.
To me any photo adds value to any publication, whether it's not-for-profit
or for-profit. I always draw the line based on my assessment of the
organization involved. Generally speaking, I will freely give my images to
any not-for-profit organization (say Birdlife Australia or similar, or
individuals in the field of scientific research), but when it comes to
book, magazine and other media publishers, they are all the same as far as
I am concerned. I would never give any of them anything for free, as I
could not care less about "seeing my name in print". I do some work with a
couple of bigger publishing companies and they always pay a fair fee per
image. For others who contact me I assess on a case by case basis and if
they don't want to pay, they can get the images from Joe1Dking from Flickr
or anywhere else.
At the end of the day, images are worth as much as the buyers want to pay
for them. But sadly, the "revolution" of digital imaging made it difficult
to earn any fair compensation for the work and most importantly technical
and field skills involved in obtaining publishable quality images. One
needs to remember that many images, even those grossly lacking real
technical photographic quality, may look "awesome" when viewed at 72dpi
and 800-1000 pixels wide on a computer monitor.
Cheers
Akos Lumnitzer
http://www.amatteroflight.com
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