marketing and BirdLife

To: Ken Cross <>
Subject: marketing and BirdLife
From: Sonja Ross <>
Date: Tue, 8 Dec 2015 22:54:55 +0000
I'd like to support Ken's post., particularly the last sentence.   It is
easy to criticize, but more difficult to do something positive about the
things you don't like.


On Wed, Dec 9, 2015 at 8:12 AM, Ken Cross <> wrote:

> My ramble;
> This thread has gone on for long and I am wondering what will be achieved.
> The world we live in is very far from perfect and many worthwhile
> organisations need members and money and support. Criticism of Birdlife for
> sending out appeals seems a little silly; particularly if your main
> criticism is 'I find it annoying'. I understand it in the context of every
> other email, phone call, letter we get from everyone but understand
> is struggling with this. Pick your fav's, support them, harden your heart
> and tear up the rest.
>  Having said that, we are the birds' main hope. Birdlife should be our
> charity of choice.
> Now Mr Leonard probably has some reasonable points although I would phrase
> it less harshly than him. There is room for improvement for Birdlife. It
> has
> disappointed me that Birdlife [and its predecessors] have remained
> invisible
> from the general public and I suspect politicians for so long.
> I too, echo, Shirley's Cook's frustration that when we are visual we turn
> into beggars with the constant pushing for donations. When our group has
> done interpretive stands for Birdlife we have been told to 'push for
> donations' before, it seems, whether we know they [the public] has an
> interest in birds or not. I feel more confident about encouraging
> membership
> than point blank asking for cash..
> Perhaps we should start suggesting ways to improve Birdlife and the ways in
> which they can attract more capital.
> Cheers
> Ken
> -----Original Message-----
> From: Birding-Aus  On Behalf
> Of
> Shirley Cook
> Sent: Wednesday, 9 December 2015 5:05 AM
> To: Messages Birding-aus
> Subject: [Birding-Aus] marketing and BirdLife
> Dear all,
> I agree with most of the negatives that have been said about BirdLife
> marketing.  It is sad that such a worthwhile organisation is creating such
> antipathy in the eye of the public.  An example of the hard "corporate"
> marketing is that the template that branches (must) use for their
> newsletters has, amongst all the other "brand" stuff, a "donate" box.  This
> really makes me annoyed.
> However BirdLife is not alone in this hard marketing.  I stopped signing
> on-line petitions because one is then immediately bombarded with every
> other
> petition that is being run by that particular survey company!  It is
> infuriating!  GetUp; etc etc   I make regular donations to a
> couple of charities but that doesn't stop them sending regular letters
> asking for more money (they do not have my email address!).
> Grrr!
> Shirley Cook
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