birding-aus

Optics Prices

To: "Chris Ross" <>
Subject: Optics Prices
From: "Alistair McKeough" <>
Date: Sat, 16 Feb 2008 18:24:27 +1000
All good points.

For repairs, you just need to go straight to the guys Nikon uses for service
and cut Nikon out. They're also about 30% of the costs of Nikon directly for
any non-warranty service and much, much faster. If anyone needs any details
for these guys in Sydney, let me know.

On 16/02/2008, Chris Ross <> wrote:
>
> I have a friend that works in a well known optics store, sells binos and
> astronomical equipment.  I know their markups are not extreme, certainly
> not the 100% that is common for things like consumer electronics and
> running shoes.  A lot of the price is due to the importer setting large
> mark ups.  A lot of the more niche products require the retailer or
> importer to provide warranty service out of their markup.  This is a
> left over it seems to me from the time when these items attracted 27.5%
> luxury sales tax.  They sold to pros who could quote a tax number and
> not pay it, so it seemed cheap to them, then when GST came they adjusted
> their prices and mark up accordingly and the pro camera stores also
> marked up handsomely.  These outlets are of course all dying out now.
> As someone else has said, Nikon have dumped Maxwell's their old importer
> as they weren't performing having grown old and fat from years of
> gouging and by all reports it's a good thing they did.
>
> If you're talking camera equipment, be aware of the warranty and service
> implications.  It varies from brand to brand.  Nikon has a world wide
> policy that local importers/service agents will not touch equipment not
> purchased through the importer.  By not touch I mean they will not
> honour warranty, will not work on it if you are paying yourself and will
> not provide parts.  They ask for equipment serial numbers before
> supplying parts to service personnel.  Canon is a bit more forgiving and
> if you can buy a product with a world wide warranty card I believe they
> will honour it here, but their point and shoots say that the warranty is
> only valid for Aust. an NZ.
>
> As far as binos go, if I'm paying the premiums for something like
> Leicas, I'll buy from a store that allows me try them and all the
> alternatives so I get something that suits me, I believe binos are a
> very individual item and really need to tried extensively to get the
> item that best suits you.
>
> Chris Ross
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