TV bird ad for Allianz

[Tony Ashton <>]

Love it or hate it, the ad is a booster for Black-throated Finches. Endangered southern subspecies needs all the help it can get. And that includes work being done by eco team on Bravus sites. 

Tony Ashton

On Fri, May 30, 2025 at 4:09 PM Ross Macfarlane (TPG) via Birding-Aus <> wrote:

I wouldn’t read a lot into the choice of birds, most watchers won’t know what they are, let alone consider the context of the black-throated finch. I suspect they’ve just used “generic cute small bird” coupled with “big eagle that’s mostly white and doesn’t look as threatening as a wedgie”. But I could be wrong.

 

Either way, it’s a stupid ad and I hate it.

 

Cheers,

Ross Macfarlane

 

From: Birding-Aus <m("birding-aus.org","birding-aus-bounces");" target="_blank">> On Behalf Of Martin Butterfield
Sent: Friday, 30 May 2025 3:20 PM
To: MADELON LANE <m("gmail.com","runfree2010");" target="_blank">>
Cc: birding-aus <m("birding-aus.org","birding-aus");" target="_blank">>; CanberraBirds email list <m("lists.canberrabirds.org.au","CanberraBirds");" target="_blank">>
Subject: Re: [Birding-Aus] TV bird ad for Allianz

 

I have a memory that threats to habitat of a sub-species of Black-throated Finch were a core point of the failed campaign to stop the Adani coal mine.  Incidentally "Adani" is now known as "Bravus" which doesn't affect my view of the project at all!.

Martin Butterfield

http://franmart.blogspot.com.au/

https://mallacootaweatherwildlife.blogspot.com/

 

 

On Fri, 30 May 2025 at 14:26, MADELON LANE <m("gmail.com","runfree2010");" target="_blank">> wrote:

Certainly people have asked me about this ad, I was able to let them know it is a total fantasy, I don’t know if they just wanted cuteness for cuteness sake, probably. Maybe they had something in mind for black throated finches but terrified of being ‘political’ and defaulted to this?

Sent from Gmail Mobile

 

 

On Fri, 30 May 2025 at 1:01 pm, Philip Veerman <m("pcug.org.au","pveerman");" target="_blank">> wrote:

I wonder if others have seen and were amused by the new TV ad for Allianz. It also happened to be the discussed as the first item on (ABC TV) Gruen this week. https://iview.abc.net.au/video/LE2428H003S00

The ad featured a computer-generated animation of two birds, specifically a Black-throated Finch and a White-bellied Sea-Eagle. In this, we see a cartoon finch that has supposedly lost an egg during a rain storm, that rolls down the gutter of a house it then absurdly carries its egg in its feet whilst flying and then a cartoon Sea-Eagle then gave the finch a lift and carried the egg into a nest, that is not the nest of a finch. 

This is all terribly weird and indeed the story line is entirely ridiculous. It is almost like the insurance company is satirising themself. I suppose it is sort of cute but highly misleading that anything like this could happen. Has anyone got an idea what it is intended to mean?

The Gruen panel commented on the Sea-Eagle but none of them even seemed to notice the finch, as no one mentioned it. They did mention that Allianz has previously used an eagle as part of its gimmickry. But who know whether specifically a White-bellied Sea-Eagle. The finch is as much a part of the ad as the Sea-Eagle. But why such an obscure bird? Also, worth mentioning that the computer imagery was crudely done, even though the birds are identifiable.

Philip Veerman

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