I wonder if others have seen and were amused by the new TV ad for Allianz. It also happened to be the discussed as the first item on (ABC TV) Gruen this week. https://iview.abc.net.au/video/LE2428H003S00
The ad featured a computer-generated animation of two birds, specifically a Black-throated Finch and a White-bellied Sea-Eagle. In this, we see a cartoon finch that has supposedly lost an egg during a rain storm, that
rolls down the gutter of a house it then absurdly carries its egg in its feet whilst flying and then a cartoon Sea-Eagle then gave the finch a lift and carried the egg into a nest, that is not the nest of a finch.
This is all terribly weird and indeed the story line is entirely ridiculous. It is almost like the insurance company is satirising themself. I suppose it is sort of cute but highly misleading that anything like this could
happen. Has anyone got an idea what it is intended to mean?
The Gruen panel commented on the Sea-Eagle but none of them even seemed to notice the finch, as no one mentioned it. They did mention that Allianz has previously used an eagle as part of its gimmickry. But who know whether
specifically a White-bellied Sea-Eagle. The finch is as much a part of the ad as the Sea-Eagle. But why such an obscure bird? Also, worth mentioning that the computer imagery was crudely done, even though the birds are identifiable.
Philip Veerman
