I wonder if others have seen and were amused by
the new TV ad for Allianz. It also happened to be the discussed as the first
item on (ABC TV) Gruen this week. https://iview.abc.net.au/video/LE2428H003S00
The ad featured a computer-generated animation
of two birds, specifically a Black-throated Finch and a White-bellied
Sea-Eagle. In this, we see a cartoon finch that has supposedly lost an egg
during a rain storm, that rolls down the gutter of a house it then absurdly
carries its egg in its feet whilst flying and then a cartoon Sea-Eagle then
gave the finch a lift and carried the egg into a nest, that is not the nest of
a finch.
This is all terribly weird and indeed the story
line is entirely ridiculous. It is almost like the insurance company is
satirising themself. I suppose it is sort of cute but highly misleading that
anything like this could happen. Has anyone got an idea what it is intended to
mean?
The Gruen panel commented on the Sea-Eagle but
none of them even seemed to notice the finch, as no one mentioned it. They did
mention that Allianz has previously used an eagle as part of its gimmickry. But
who know whether specifically a White-bellied Sea-Eagle. The finch is as much a
part of the ad as the Sea-Eagle. But why such an obscure bird? Also, worth
mentioning that the computer imagery was crudely done, even though the birds
are identifiable.
Philip Veerman
