BirdLife and Marketing

To: Paul Dodd <>
Subject: BirdLife and Marketing
From: John Tongue <>
Date: Wed, 9 Dec 2015 11:00:47 +0000
In this long (and tiresome) thread, I've found these comments from Paul Dodd 
the most relevant!!

If you aren't taken by a particular thread, or appeal for finds, delete and 
move on!

John Tongue,
Devonport, Tas.

On 09/12/2015, at 9:29 PM, "Paul Dodd" <> wrote:

> I've got to be honest, I am absolutely gobsmacked by the attitude of a vocal
> minority of birding-aus subscribers towards BirdLife Australia.
> BirdLife Australia is the only organisation we have in Australia dedicated
> to the conservation of our birdlife, the promotion of birds and bird-related
> conservation issues and efforts in the community and the general support and
> promotion of birdwatching amongst the general public. Without Birdlife
> Australia there is nothing. And we object to a few invitations to donate
> money? Really? I get letters from my old school (that I finished attending
> almost 40 years ago) asking for money. I get letters from hospitals that I
> have attended over the years asking for money. I get letters from other
> organisations asking for money. Do I donate to them all? No. But I consider
> these letters to be invitations to donate that I am free to accept or
> decline.
> BirdLife Australia may not be the best or most effective marketers in the
> country (unfortunately that award goes to a very capitalist organisation,
> American Express). In fact, arguably, some of Birdlife Australia's efforts
> may seem clumsy or awkward, but at least they are out there promoting birds
> and conservation. This is an organisation that warrants, and indeed, demands
> our support for without them we lose what little exposure our birds and
> birding conservation has.
> Traveling around the UK it is interesting to see the profile that RSPB has.
> Similarly, travelling around South Africa it is actually surprising to see
> the high profile of BirdLife South Africa. Personally, I would like to see
> BirdLife Australia learn from those organisations and create a far higher
> profile for itself - but this is something that takes time and effort and
> support from existing members to achieve.
> Paul Dodd
> Docklands, Victoria
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