Fw: New BirdLife logo

["Tony Keene" <>]

>>The logo uses lowercase letters for the word ‘BirdLife’. This is deliberate; 
>>it gives the brand a more accessible, slightly less formal and more friendly 
>>feel and works best from a creative perspective with the font, in the layout 
>>with the bird and in counterpoint to the fully capitalised Australia. It also 
>>shows that we are contemporary and progressive.

 C'mon, c'mon! One more and I've got a line in corporate buzz-word bingo!
 Cheers,

 Tony