Fw: New BirdLife logo

To: "Birding-Aus" <>
Subject: Fw: New BirdLife logo
From: "Tony Keene" <>
Date: Sat, 21 Jan 2012 07:58:13 +0100
>>The logo uses lowercase letters for the word ‘BirdLife’. This is deliberate; 
>>it gives the brand a more accessible, slightly less formal and more friendly 
>>feel and works best from a creative perspective with the font, in the layout 
>>with the bird and in counterpoint to the fully capitalised Australia. It also 
>>shows that we are contemporary and progressive.

 C'mon, c'mon! One more and I've got a line in corporate buzz-word bingo!


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