New Birdlife Logo

To: <>
Subject: New Birdlife Logo
From: "Richard King" <>
Date: Fri, 20 Jan 2012 17:05:25 +0800
Hi All,


I just saw all the posts about the logo, and I thought only my wife and I
were a bit unhappy with it! Ok here is my opinion.


Yes, I can see how it may relate to the Birdlife International blue logo,
which I like better, it looks like a bird. Ours is a bit bland and looks
like an airline symbol (Garuda Indonesia). For a desert continent with lots
of reds and browns, why have we gone for northern hemisphere blue? Surely
warmer colours represent Australia better, at least we could have had
combination of Birds Australia emu orange and BOCA wren blue.


I may be wrong, but as far as I'm aware members had no input into the logo.
Surely a choice of say three models could have been provided via newsletters
or even the magazines, to be voted online or mail by members?


All of us will probably accept the logo in time, but I'm not sure how much
mileage it will get before being changed. Hopefully then, members will be
allowed more input into the public face of their organisation.



Richard king 


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