Don't Feed the Ducks!

To: Russell Woodford <>
Subject: Don't Feed the Ducks!
From: Chris Sanderson <>
Date: Thu, 26 Feb 2009 16:44:36 +1000
Hi Russell,

I wouldn't be too concerned about the whole duck-bread thing.  To the best
of my knowledge no study has ever proved it to be bad for them.  I'd love to
hear some evidence to the contrary (note: evidence, not anecdote), but from
talking to people who have actually done research on the issue it seems to
actually not be too bad for them.  In fact, ducks would seem to have better
self control than most people when it comes to their diet.


On Thu, Feb 26, 2009 at 12:57 PM, Russell Woodford <
> wrote:

> A bread manufacturer has launched an ad campaign based on the slogan "Don't
> feed the ducks".  It's not really a campaign to STOP people feeding bread to
> ducks, although they point out on their website why their bread is
> particularly unsuitable as duck food. Their hook is that because ducks are
> eating THIS bread, they are migrating way too far and exhibiting "Wonder
> Performance" because of the composition  of the bread. It's a bit like the
> Energizer bunny - but in this case we have ducks.
> Although the campaign clearly says "Don't feed THIS bread to ducks", it
> doesn't really convey the important message that ALL BREAD should be avoided
> as duck food. Some authorities have even suggested that the campaign might
> make MORE  people feed bread to ducks.
> At least the ad agency got a few things right  - the Duckwatching Blog
> they've created has links to REAL WORLD sites about ducks, including the
> Coalition Against Duck Shooting. And their portrayal of the birdwatcher as a
> bearded grey-haired man in a green jacket and daggy beany is, as we all
> know, 100% correct ...
> Anyway, it's worth looking at the site for some of the quirky links (is
> there really a birder called Malcolm Fitzpatrick, who has an obsession for
> ducks, and likes Stormboy because a pelican is a bit like a duck?).
> Better still, tell a friend to lok at the site, or use the TV ads as a way
> of letting more people know not to feed ANY BREAD to ducks!
> Russell Woodford
> Birding-Aus List Owner
> Geelong   Victoria   Australia
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