Don't Feed the Ducks!

To: birding birding-aus <>
Subject: Don't Feed the Ducks!
From: Russell Woodford <>
Date: Thu, 26 Feb 2009 13:57:59 +1100
A bread manufacturer has launched an ad campaign based on the slogan "Don't feed the ducks". It's not really a campaign to STOP people feeding bread to ducks, although they point out on their website why their bread is particularly unsuitable as duck food. Their hook is that because ducks are eating THIS bread, they are migrating way too far and exhibiting "Wonder Performance" because of the composition of the bread. It's a bit like the Energizer bunny - but in this case we have ducks.

Although the campaign clearly says "Don't feed THIS bread to ducks", it doesn't really convey the important message that ALL BREAD should be avoided as duck food. Some authorities have even suggested that the campaign might make MORE people feed bread to ducks.

At least the ad agency got a few things right - the Duckwatching Blog they've created has links to REAL WORLD sites about ducks, including the Coalition Against Duck Shooting. And their portrayal of the birdwatcher as a bearded grey-haired man in a green jacket and daggy beany is, as we all know, 100% correct ...

Anyway, it's worth looking at the site for some of the quirky links (is there really a birder called Malcolm Fitzpatrick, who has an obsession for ducks, and likes Stormboy because a pelican is a bit like a duck?). Better still, tell a friend to lok at the site, or use the TV ads as a way of letting more people know not to feed ANY BREAD to ducks!

Russell Woodford

Birding-Aus List Owner

Geelong   Victoria   Australia

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