birding-aus RE: Michael Atzeni's Promotion of Twitchathons

To: "Atzeni, Michael" <>
Subject: birding-aus RE: Michael Atzeni's Promotion of Twitchathons
From: Tony Russell <>
Date: Tue, 09 Nov 1999 09:36:06 +1000
At 01:45  8/11/99 +1000, you wrote:
>Thanks for the vote of support.  
>The government should be behind conservation campaigns like the Twitchathons
>in the first place.

I think I agree that govt should support such activities financially, but I
wouldn't let a govt run it if it is to be a success. Can you imagine ANYONE
supporting it if some of our numbskull pollies tried to promote it, most
people would either stay home or go to the footy. No, it needs an
organisation with proper marketing skills that knows how to manipulate
public opinion via the media - keep the pollies under lock and key out of
sight. I guess this sounds horribly commercialised but I think it's the
only way to lift the visibility of the event. Anything run by amateurs
tends to be amateurish and ineffective and no one takes much notice. It
needs to be professionally run by an organisation with the right staff and
resources to do the job.
You don't go to the butcher when you need a cauliflower,( just to rephrase
an old saying).
If BA or BOCA can't or don't wish to do it themselves they should engage
someone who can and will. So who does do the promotion for "Red nose day"
or "Clean up Australia day" for instance, as someone else suggested?  Now I
suppose someone will bleat "Oh, but they cost too much". Of course, but do
we want it to work or are we just kidding? Publicity does cost - both time
and money - if it is to be effective.
It would seem that most of us knew about the yes/no campaigns for the
republic over the weekend. Why? Because the campaign organisers engaged and
paid for some pros to do the job. They didn't leave it to well meaning

Tony Russell,
Adelaide, South Australia
08 8337 5959

   There's nothing quite like the feeling of seeing a new bird is there?
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