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Re: Mastering Pointers

Subject: Re: Mastering Pointers
From: "Wild Sanctuary" bigchirp1
Date: Mon Feb 26, 2007 3:41 pm ((PST))
No problem, Lou. You might also consider doing it on the blog
available on our new web site, where lots of discussion of this type
is encouraged, as well as this list.

Bernie

>Bernie, thanks for this note! It applies strongly to other markets for
>music and recordings too - I have music and audiobook clients who are
>struggling with the economics of it all the time.
>
>I'd like to quote you on this when discussing projects, and possibly
>have a talk (or email discussion on or offlist) with you about how they
>go about setting it up. Some are web savvy and some are not, but this
>is a powerful statement on how to go about independent production in
>this 21st century! I'd like to be able to know more about how one
>stores and delivers the files, and how you can provide accompanying
>documentation, and such details...
>
>Thanks, your wisdom and experience are invauable for all of us in audio
>today!
>
><L>
>
>Lou Judson * Intuitive Audio
>415-883-2689
>
>On Feb 26, 2007, at 2:38 PM, Wild Sanctuary wrote:
>
>>  Thanks for your note, Danny. We thought long and hard about the value
>>  of CDs in today's market. We have manufactured and distributed them
>>  ourselves. We've had them handled through distributors and paid a
>>  royalty. The former was intensely labor-intensive. The latter left
>>  nearly totally broke because we (1) never got paid and (2) what
>>  wasn't sold got dumped into a secondary, heavily discounted market
>>  (like Tuesday Morning or Target) resulting in a devaluation of our
>>  efforts that was depressing.
>>
>>  With the web possibilities exploding, we found a way to have our
>>  titles downloaded right off our site, offer many more than previously
>>  (coming up on 40 titles with about 5 more to go), we actually get
>>  money from PayPal deposited into our account EVERY day as orders
>>  accrue, we don't generate any more plastic jewel boxes, inserts or
>>  CDs. And we no longer have to stock items, store them, inventory
>>  them, or ship. And best of all, we know what we are selling at any
>>  given moment.
>>
>>  What a terrific way to go. We've only been doing this for a little
>>  over a month and are happier than at any time in the last dozen years
>>  futzing with all the other problems we chose to endure. Let us know
>>  if you need any more information and we'll be happy to provide.
>>
>>  Bernie
>
>
>
>"Microphones are not ears,
>Loudspeakers are not birds,
>A listening room is not nature."
>Klas Strandberg
>Yahoo! Groups Links
>
>
>


--
Wild Sanctuary
P. O. Box 536
Glen Ellen, CA 95442
t. 707-996-6677
f. 707-996-0280
http://www.wildsanctuary.com




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