Bernie, thanks for this note! It applies strongly to other markets for
music and recordings too - I have music and audiobook clients who are
struggling with the economics of it all the time.
I'd like to quote you on this when discussing projects, and possibly
have a talk (or email discussion on or offlist) with you about how they
go about setting it up. Some are web savvy and some are not, but this
is a powerful statement on how to go about independent production in
this 21st century! I'd like to be able to know more about how one
stores and delivers the files, and how you can provide accompanying
documentation, and such details...
Thanks, your wisdom and experience are invauable for all of us in audio
today!
<L>
Lou Judson =95 Intuitive Audio
415-883-2689
On Feb 26, 2007, at 2:38 PM, Wild Sanctuary wrote:
> Thanks for your note, Danny. We thought long and hard about the value
> of CDs in today's market. We have manufactured and distributed them
> ourselves. We've had them handled through distributors and paid a
> royalty. The former was intensely labor-intensive. The latter left
> nearly totally broke because we (1) never got paid and (2) what
> wasn't sold got dumped into a secondary, heavily discounted market
> (like Tuesday Morning or Target) resulting in a devaluation of our
> efforts that was depressing.
>
> With the web possibilities exploding, we found a way to have our
> titles downloaded right off our site, offer many more than previously
> (coming up on 40 titles with about 5 more to go), we actually get
> money from PayPal deposited into our account EVERY day as orders
> accrue, we don't generate any more plastic jewel boxes, inserts or
> CDs. And we no longer have to stock items, store them, inventory
> them, or ship. And best of all, we know what we are selling at any
> given moment.
>
> What a terrific way to go. We've only been doing this for a little
> over a month and are happier than at any time in the last dozen years
> futzing with all the other problems we chose to endure. Let us know
> if you need any more information and we'll be happy to provide.
>
> Bernie
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