BirdLife and marketing

To: "" <>
Subject: BirdLife and marketing
From: Paul Sullivan <>
Date: Tue, 8 Dec 2015 06:46:53 +0000
Technology willing, I've responded to a few questions raised on this forum 
(I've being lurking and listening with interest).

Firstly, BirdLife's appeal is aimed at the hundreds of thousands of Australians 
who are not aware of the wonderful journey and plight of our migratory 
shorebirds - the "silence". Our supporter base is very broad and growing fast; 
it does not just include members who know their birds.

Ornithologists may have known this is a conservation issue for decades but the 
fact that birds like Eastern Curlew are now critically endangered suggests our 
collective efforts (here and overseas) to date are not working - the "crisis”.

Sadly, government funding for long term conservation programs like Shorebirds 
ended in mid 2013 (and, frankly, it's not coming back). So we all need to 
accept the pivotal and growing role of our wonderful donors to fund bird 
conservation. Thanks to our generous supporters, programs like Beach-nesting 
Birds are core funded; we've re-invested in Important Bird & Biodiversity Areas 
and developed a new (and exciting, watch this space) Birdata portal and app to 
support our volunteers.

We are trying hard to match our communications and language with the audience 
but this is a work in progress. We are only as smart as our database (hence the 
recent survey).

The shorebirds appeal and a forthcoming campaign into 2016 will allow BirdLife 
to play a leadership role in the implementation of a new conservation plan for 
migratory shorebirds (soon to be released by the federal government). We know 
what the solutions are. This is a real opportunity to build momentum, 
partnerships and action - in Australia and the Flyway - so we can all continue 
to enjoy these birds.

For the record, our fundraising program is a very low cost model, managed 
in-house by a small professional team. A Committee of people with public 
standing oversee all public donations to ensure they are properly accounted for 
in accordance with the constitution and guidelines applying to the Register of 
Environmental Organisations.

Many on BirdingAus already help by volunteering, donating and/or sharing their 
expertise. Thank you. I am very grateful for your support.

As RSPB founder William Henry Hudson said, "You cannot fly like an eagle with 
the wings of a wren". Bird conservation will rely on a movement of people like 
you who care about birds and nature.

Enjoy your festive break and keep fighting for our native birds.

Paul Sullivan
Chief Executive
BirdLife Australia
0477 007522
[BirdLife Australia 2016 Calendar]<>

Spend a month with 12 different spectacular Australian birds and
support BirdLife Australia’s vital conservation work in the process!
Our 2016 wall calendar is available now at<>

<BR> Birding-Aus mailing list
<BR> To change settings or unsubscribe visit:

<Prev in Thread] Current Thread [Next in Thread>

The University of NSW School of Computer and Engineering takes no responsibility for the contents of this archive. It is purely a compilation of material sent by many people to the birding-aus mailing list. It has not been checked for accuracy nor its content verified in any way. If you wish to get material removed from the archive or have other queries about the archive e-mail Andrew Taylor at this address: andrewt@cse.unsw.EDU.AU