New brochure for non-birdwatchers

To: <>
Subject: New brochure for non-birdwatchers
From: "M & P Potter" <>
Date: Sat, 4 Dec 2010 11:12:00 +1100
Illawarra Birders Inc have just released a brochure aimed at non-birdwatchers 
to help them identify the local birdlife they are likely to see around them. It 
features photographs of 70 birds and the intention is to encourage people to 
develop an interest in birdwatching - each photograph includes an all-important 
tick box! Our local Councils were very supportive and funded the printing costs.

Copies have been issued to local community groups, tourist offices and other 
outlets. Council has advised "We've had great feedback about your bird 
brochure, everyone has found it really useful and I've been getting lots of 
requests for them, they're running out the door downstairs".

Copies have also been sent to all local schools, whose response has been very 
encouraging, eg "Thanks for the copy of the bird brochure. It's a terrific 
resource for the community to help ID their local bird. Here at Corrimal High 
it has been received with great interest by the science staff and we would like 
to get a class set plus teacher's copies if possible. We will laminate a couple 
as well for classroom use."

The brochure supplements the 'bird route' brochure issued here last year which 
is of course aimed primarily at existing birdwatchers. We feel there is still 
much to be done in raising the profile and popularity of birding, and hope this 
brochure will help.

I personally have just scaled a steep learning curve in desk top publishing, 
design and digital media to get the brochure into print (not to mention 
expending a great deal of time); if there are any other clubs out there 
interested in using any of the document (ie design, photos, text) as a free 
template you are more than welcome to do so. Please contact me at 
 for further details. A PDF copy of the brochure 
can be viewed on our website at (or I can mail you a 

Martin Potter

Illawarra Birders Inc.
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