Re: Aust. Bird organisations

Subject: Re: Aust. Bird organisations
Date: 02 Dec 96 09:53:03 +1100
The fact that the RAOU has about 35 bird conservation and research  
projects under way is in an amazing achievement given there are only  
approximately 5000 members.    While congratulating the hard work being  
done by birding Organisations in Australia it would appear that there  
are two significant problems. 
1. There are not enough members 
In my opinion 5000 members for any birding organisation in Australia is 
extremely low.  Having said that it is clear that this is not so easy to 
resolve.  I have always been quite surprised even shocked at the number  
of birders that I know that are not members of the RAOU. How many more  
must there be?  The interest is there, it would appear to be a marketing  
problem! I would lay odds that not many of you have met a non birder for  
example that has heard of the RAOU?   
So as a group why don't we try and conduct some sort of brainstorming 
session to come up with ideas that may increase the membership of the  
RAOU? (assuming that is what is wanted and are ready for)  To start the  
ball rolling perhaps:    
Wingspan could be sold in newsagents?    
Advice should be sought from a professional marketing manager?  
Is there one among us?  
Discounts to members that find other members?  
More activity via the Internet. 
Exchange advertising space with other organisations e.g. Paddy Pallins, 
Mapping Companies etc 
Offer some sort of program for students? 
Erect pay as you enter hides 
2. There are far too many organisations 
A personal frustration of mine is having to be a member of so many 
organisations, It provides grounds for dropping ones membership?  how  
many members do not resubscribe the following year?   I would for one 
would gladly pay more to be a member of just one or two per year.  
Perhaps some of these could merge?  I don't think there is an easy  
answer to this one either. 
Tony Palliser  (Sydney, Australia)       
Phone   +61 2 9900 1678 or +61 2 9427756 

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