birding-aus

BirdLife and marketing

To: Paul Sullivan <>
Subject: BirdLife and marketing
From: Andrew Thelander <>
Date: Tue, 8 Dec 2015 07:45:27 +0000
Thanks for your response, Paul. We really *are* in a time of crisis for birds 
here in Australia and around the globe. The thought of losing forever all those 
species that are now heading for the brink saddens me enormously. Birdlife’s 
work is more important than ever. I have donated to your appeals in the past 
and will continue to do so whenever possible in the future.

Regards
Andrew Thelander

> On 8 Dec 2015, at 4:46 PM, Paul Sullivan <> 
> wrote:
> 
> Technology willing, I've responded to a few questions raised on this forum 
> (I've being lurking and listening with interest).
> 
> Firstly, BirdLife's appeal is aimed at the hundreds of thousands of 
> Australians who are not aware of the wonderful journey and plight of our 
> migratory shorebirds - the "silence". Our supporter base is very broad and 
> growing fast; it does not just include members who know their birds.
> 
> Ornithologists may have known this is a conservation issue for decades but 
> the fact that birds like Eastern Curlew are now critically endangered 
> suggests our collective efforts (here and overseas) to date are not working - 
> the "crisis”.
> 
> Sadly, government funding for long term conservation programs like Shorebirds 
> ended in mid 2013 (and, frankly, it's not coming back). So we all need to 
> accept the pivotal and growing role of our wonderful donors to fund bird 
> conservation. Thanks to our generous supporters, programs like Beach-nesting 
> Birds are core funded; we've re-invested in Important Bird & Biodiversity 
> Areas and developed a new (and exciting, watch this space) Birdata portal and 
> app to support our volunteers.
> 
> We are trying hard to match our communications and language with the audience 
> but this is a work in progress. We are only as smart as our database (hence 
> the recent survey).
> 
> The shorebirds appeal and a forthcoming campaign into 2016 will allow 
> BirdLife to play a leadership role in the implementation of a new 
> conservation plan for migratory shorebirds (soon to be released by the 
> federal government). We know what the solutions are. This is a real 
> opportunity to build momentum, partnerships and action - in Australia and the 
> Flyway - so we can all continue to enjoy these birds.
> 
> For the record, our fundraising program is a very low cost model, managed 
> in-house by a small professional team. A Committee of people with public 
> standing oversee all public donations to ensure they are properly accounted 
> for in accordance with the constitution and guidelines applying to the 
> Register of Environmental Organisations.
> 
> Many on BirdingAus already help by volunteering, donating and/or sharing 
> their expertise. Thank you. I am very grateful for your support.
> 
> As RSPB founder William Henry Hudson said, "You cannot fly like an eagle with 
> the wings of a wren". Bird conservation will rely on a movement of people 
> like you who care about birds and nature.
> 
> Enjoy your festive break and keep fighting for our native birds.
> 
> Paul Sullivan
> Chief Executive
> BirdLife Australia
> 0477 007522
> [BirdLife Australia 2016 Calendar]<https://store.birdlife.org.au>
> 
> Spend a month with 12 different spectacular Australian birds and
> support BirdLife Australia’s vital conservation work in the process!
> Our 2016 wall calendar is available now at 
> store.birdlife.org.au<https://store.birdlife.org.au>
> 
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