Is anyone else sick of BirdLife Australia marketing?

[Janine Duffy <>]

   When did marketers become the enemy?  Marketers do important work, and
   organisations that use them get more good work done.  Everyone has a
   right to be paid for their work, especially those who work for Not For
   Profits.  I don't see that there's anything wrong with supporting a
   good organisation's campaigns, regardless of how much of the funds goes
   to those in need.
   For years I ran a small social enterprise doing conservation work
   without the help of marketing.  You know how far I got?  Nowhere.  Just
   because you do good work doesn't mean you get noticed.  Now we have
   marketing support and we do more good work and we get noticed.  Good
   stuff deserves to be seen!
   Janine

   --

   JANINE DUFFY Director Marketing ECHIDNA WALKABOUT PO Box 370 Port
   Melbourne,  Victoria  3207  AUSTRALIA
   President KOALA CLANCY FOUNDATION
   E:       Web:
   [2]www.echidnawalkabout.com.au
   GOLD WINNER 2014 World Responsible Travel Awards "Best for Wildlife
   Conservation"
    Ph: +61 (0)3 9646 8249    Mob: +61 (0)427 808 747 Fax: +61 (0)3 9681
   9177
   OPERATIONS & GROUP enquiries contact:  [3]Roger [4]Smith Director
   Operations A.B.N.  72 716 985 505

   [5]Carl Clifford
   Tuesday, 8 December 2015 3:19 PM

   I will keep it in mind, Maris, when I have some spare cash. I did a
   similar donation to a Gluepot building project.
   Carl
   <HR>
   <BR> Birding-Aus mailing list
   <BR> 
   <BR> To change settings or unsubscribe visit:
   <BR>
   [7]http://birding-aus.org/mailman/listinfo/birding-aus_birding-aus.org
   </HR>

   [8]Maris Lauva
   Tuesday, 8 December 2015 2:09 PM

   In response to Carl's comments donations can be made direct to Birdlife
   WA Great Western Woodlands project and every cent will go towards the
   project.
   Maris Lauv
   ________________________________________
From: Birding-Aus [9]<> on behalf of
   Carl Clifford [10]<>
   Sent: Tuesday, 8 December 2015 10:05 AM
   To: Fred Mack
   Cc: 
   Subject: Re: [Birding-Aus] Is anyone else sick of BirdLife Australia
   marketing?
   It looks like BLA has hired marketeers from the pester school of
   marketing, whose technique seems to be based on the tenet that if they
   keep on dunning you, you will donate, in the hope that they will go
   away. Unfortunately, they don't, they just see a sucker and come in for
   more. I have just changed ISP's and they are the same, ringing me 3-4
   times a week, usually at meal times, trying to sell me their mobile
   phone packages.
   What worries me about this style of marketing by charities,such as BLA,
   is the percentage of donations that are absorbed by marketing, in the
   form of salaries, printing and postage etc. It has got to the point
   with mainstream charities such as the Salvos, St Vinnies, that I no
   longer donate, because I know that the majority of my donations will
   not go to whom I am hoping to help. I only now donate to causes where I
   know my mony is really going to make a difference.
   Cheers,
   Carl Clifford
   <HR>
   <BR> Birding-Aus mailing list
   <BR> 
   <BR> To change settings or unsubscribe visit:
   <BR>
   [13]http://birding-aus.org/mailman/listinfo/birding-aus_birding-aus.org
   </HR>
   <HR>
   <BR> Birding-Aus mailing list
   <BR> 
   <BR> To change settings or unsubscribe visit:
   <BR>
   [15]http://birding-aus.org/mailman/listinfo/birding-aus_birding-aus.org
   </HR>

   [16]Carl Clifford
   Tuesday, 8 December 2015 1:05 PM

   It looks like BLA has hired marketeers from the pester school of
   marketing, whose technique seems to be based on the tenet that if they
   keep on dunning you, you will donate, in the hope that they will go
   away. Unfortunately, they don't, they just see a sucker and come in for
   more. I have just changed ISP's and they are the same, ringing me 3-4
   times a week, usually at meal times, trying to sell me their mobile
   phone packages.
   What worries me about this style of marketing by charities,such as BLA,
   is the percentage of donations that are absorbed by marketing, in the
   form of salaries, printing and postage etc. It has got to the point
   with mainstream charities such as the Salvos, St Vinnies, that I no
   longer donate, because I know that the majority of my donations will
   not go to whom I am hoping to help. I only now donate to causes where I
   know my mony is really going to make a difference.
   Cheers,
   Carl Clifford
   <HR>
   <BR> Birding-Aus mailing list
   <BR> 
   <BR> To change settings or unsubscribe visit:
   <BR>
   [18]http://birding-aus.org/mailman/listinfo/birding-aus_birding-aus.org
   </HR>

   [19]Fred Mack
   Monday, 7 December 2015 10:09 PM

   [20]https://support.birdlife.org.au/emailviewonwebpage.aspx?erid=240798
   6&trid=43b5737e-fb8a-4471-b824-64047318c034
   "With numbers down 84%... how long before the Lesser Sand Plover is
   extinct?
   "This Silent Shorebirds Crisis can't continue."
   Silent crisis? seriously, it's been at the forefront of ornithology for
   10 years hasn't it... are BirdLife Australia just realizing this?.. and
   is this actually true? Given these people have recently said in similar
   marketing 90% of Australia's woodlands have been cleared in the past
   few decades, we need to protect private land for Mallee- Emu-wrens
   (they never occured on private land as far as I know) and Magpies are
   going extinct, you have to wonder?
   I've supported this organization in the past to the tune of tens of
   thousands and all I get is constant negative doomsday marketing trying
   to guilt me into things. They must send me a dozen a year. Add to that
   a massive and insultingly invasive, "supporter survey" asking me
   everything from my income to where live!
   These people do wonderful actual conservation and research work - I
   know I help with much of it and they are great! but for god's sake who
   is running this organization these days?
   Is anyone else totally sick of them or is it just me?
   Frank.
   <HR>
   <BR> Birding-Aus mailing list
   <BR> 
   <BR> To change settings or unsubscribe visit:
   <BR>
   [22]http://birding-aus.org/mailman/listinfo/birding-aus_birding-aus.org
   </HR>

References

   1. 
   2. http://www.echidnawalkabout.com.au/
   3. 
   4. 
   5. 
   6. 
   7. http://birding-aus.org/mailman/listinfo/birding-aus_birding-aus.org
   8. 
   9. 
  10. 
  11. 
  12. 
  13. http://birding-aus.org/mailman/listinfo/birding-aus_birding-aus.org
  14. 
  15. http://birding-aus.org/mailman/listinfo/birding-aus_birding-aus.org
  16. 
  17. 
  18. http://birding-aus.org/mailman/listinfo/birding-aus_birding-aus.org
  19. 
  20. 
https://support.birdlife.org.au/emailviewonwebpage.aspx?erid=2407986&trid=43b5737e-fb8a-4471-b824-64047318c034
  21. 
  22. http://birding-aus.org/mailman/listinfo/birding-aus_birding-aus.org

Attachment:

Description: jdLunchKCD100px.jpg

ATT00001.txt
Description: ATT00001.txt