Ni all,
In the interests of us all and a pleasant exchange with Carl Clifford this
morning and coming from a 30 year background in advertising where only
political advertising offends; I sent Simon Mustoe a Streaming Option I saw on
Facebook this afternoon without any embedded ads and wondered if it was a
viable alternative?
Simon has provided a rationale for his Streaming choice and I think it's a fair
representation of what he is trying to achieve and contains costs I certainly
wasn't aware of. I have asked his permission to post his response which he has
agreed to.
Having written a number of items for Wildiaries /Bird-O I know that the
platform he is putting forward can be of immense benefit to all (and I include
all the sites we all visit daily here) and would encourage anyone to have a
private conversation with me if doubts persist. Having said that I'm off
birding tomorrow, bright and early, to Gloucester and other enchanting winter
hotspots (so no phone or e-mail) ;-) ! (It's a thing I have about birding in
winter against all odds;-) !)
Regardless, I'm not sure Birding Aus, Birds Australia, BOCA, Eremea, Birdpeedia
or others would want to pay the sort of money required below to offer what
Bird-O offers, nor would I expect them to. Facebook probably don't have ads as
they have more money than Simon and Bird-O.
The interesting thing about the sea-eagle site is the camera is based out of
Birds Australia's Sydney operation;-)
I'm certainly happy to support Bird-O on this as I can see a brilliant future
for Aussie birding through it.
Best wishes
Alan
PS I have an ulcer so I can't take Nurofen or other Ibuprofen drugs;-)
*******************************************************************************
Alan McBride, MBO.
Photojournalist | Writer | Traveller | +
Member: Australian Photographic Society
International Travel Writers & Photographers Alliance
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Travelwriters . com
Regional Representative Australia: Neotropical Bird Club
http://web.me.com/amcbride1
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Good planets are hard to find; until we do, please, be green and read from the
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Begin forwarded message:
From: Simon Mustoe <>
Date: 4 August 2010 1:51:07 PM AEST
To: Alan McBride <>
Subject: Re: Streaming
This gives us an idea of the challenge we face:
http://www.livestream.com/platform/premium_features_and_pricing
Based on these calculations, and using UStreams viewing figures of 2.5 million
per year for an eagle nest per year, let's assume everyone watches for an
average of 2 minutes.
That's 83,300 hours of viewing per year. To remove ads from Livestream would
cost
12 month, 3,000hrs per month ad-free = $3,500
Remainng hours x 0.27c per viewer hour = $12,771
TOTAL = $16,271 per year.
This is pretty reasonable pricing based on calculations I've done in the past.
But it does serve to show how incredibly expensive it is. I suspect the videos
you see on Livestream are picked from their premium selection and are ad free
because they are funded to this extent.
So having a UStream ad at the start is one option. The other is charging
viewers to watch the feed - like Pay Per View TV. At the moment, the option to
provide it free with ads is the most effective one, I am sure everyone would
agree.
Regards,
Simon.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Simon Mustoe BSc (Hons) Ecology, CEnvP, MEIANZ, MIEEM
Director, AES Applied Ecology Solutions Pty Ltd
39 The Crescent
Belgrave Heights
Victoria
3160
Australia
Tel: +61 (0) 3 97526398
Mob: +61 (0) 405220830
Fax: +61 (0) 3 97546083
Email:
On 4 August 2010 13:32, Alan McBride <> wrote:
This of any interest to you? I didn't get an ad!:-)
PR on Facebook Live now:: For an example of live streaming on Facebook, check
out the Facebook Engineering team's Tech Talk here::http://bit.ly/a2gJty. We're
streaming it live on the tab of the Facebook Engineering Page. You can do the
same for your next event!
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