birding-aus

publicity

To: "Peter Waanders" <>
Subject: publicity
From: Hugo Phillipps <>
Date: Wed, 15 Nov 2000 16:04:32 +1100
Peter -

At 11:24 AM 15/11/00 +1030, you wrote:
>Allright guys, who's going to pick up the ball and roll with it?
>It seems to me that most - if not all - subscribers who have commented on
the subject agree that getting some "well known" personality to promote
birds & related subjects is the way to go. However, it's easier said than
done - 

As far as Birds Australia is concerned, we have been doing exactly this for
a while.  Getting Bill Oddie to publicise the Twitchathon happened about
ten years ago.  Many of the celeb names suggested by people as likely
candidates have already been approached by us.  Look again at our current
appeal brochure where Gus Nossal and Julie Nihill appear.  I am sure that
there will be others in future.  I hope that other developments such as
regular spots on various shows will come about - we are working on them and
are not ignoring their potential.  I emphasise, however, that all this
takes sustained effort over time.  It will not happen overnight.  Bird
awareness needs to be grown.  Everything that anyone can do on whatever
scale (and I agree with John G that word-of-mouth is a powerful tool) to
promote the joys of birding - and therefore, logically, the importance of
habitat conservation - will help.

Regards,
Hugo

Hugo Phillipps
Communications Coordinator
Birds Australia
415 Riversdale Road
HAWTHORN EAST 3123, Australia
Tel: (03) 9882 2622, fax: (03) 9882 2677
Email: <>
Web site: <http://www.birdsaustralia.com.au>

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