the power of television
Dorothy Window <>
Tue, 31 Oct 2000 08:37:40 +1000
Television is indeed a powerful tool, and in this day and age this
communication medium seems to appeal to a far greater audience than that
It surprises me that the publicity people at BA have not grabbed the
opportunity to publicise Australia's birds in this way on TV in the
past. Perhaps they have and I missed it!
If Australia as a nation put the same effort into publicising our birds
as they put into sport, our feathered friends would not be in the
precarious position they find themselves in today. Taking care of our
birds and the environments upon which they depend is a a real investment
in Australia's future, whereas sporting pursuits are not - they simply
glorify the individual.
So, instead of the obligatory sporting segment at the end of every news
bulletin (on both TV and radio), how about Nature News? (Melbourne Cup
exempted, of course!). News and interviews could feature the happenings
of the moment. What a breath of fresh air!
Dot in FNQ
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