New Australian wildlife series

To: "" <>
Subject: New Australian wildlife series
From: Simon Mustoe <>
Date: Sat, 1 Dec 2012 12:14:40 +1100
I'm sorry it's been a while since I've emailed birding-aus. We've had immense 
support from so many people on this list so I wanted to let you know what we've 
been up to and why the silence. 
For those of you who don't know me personally, I've spent a life-time in 
ecological consultancy. For 15 years I have worked to establish and push 
forward the notion of proper environmental protection at the professional 
level. We are always going to need great consultants and it's essential that 
the best people end up in the profession ... however, I came to realise that I 
could spend my time better spent doing something different. 
So I set up Wildiaries (and Bird-O) to realise a dream I have had all along of 
connecting everyday people to nature, to inspire interest from people outside 
of groups like this - people who aren't as lucky as we are and don't 
necessarily know the joy and excitement that nature gives us.
Our most exciting project so far is a non-profit film series on Australian 
nature. We're working with a national tourism body to create what is arguably 
the most comprehensive series about Australian wildlife for decades. We're 
covering everything from Saltwater Crocodiles and Giant Dragonflies to Orchids 
and Humpback Whales. 
|  The 
series will hopefully be launched in early March next year over 45 episodes - 
so watch this space ; )
In the last 12 months, we've established a FREE online magazine on nature, 
travel, art and culture ( with a circulation of 70,000 
people. We've set up a national travel agency to promote opportunities to see 
wildlife with the best guides Australia has to offer and channel money into 
conservation charity - we're working closely with Earthwatch and are now 
proudly their preferred booking agent for all their trips world wide. We've 
helped publish eBooks including Peter Waanders fabulous "Birdwatching Guide to 
South Australia", Mike Keighley and Tom Huth (Conde Naste traveller) "Tales of 
an Outback Guide" and have our first iPhone App "Whales and Dolphins of 
Australia, New Zealand and the Antarctic". These may seem like insignificant 
ventures but its the passion, enthusiasm and knowledge behind the creations 
that inspire us to help people promote their unique perspectives on nature.     
 Wildiaries is the realisation of a dream to do something of value for c
 onservation. But I can't take the credit for the beautiful creations on the 
site - for that I am indebted to an incredibly talented team of staff and 
associates including top writers, media, travel and marketing people. Many of 
our associates are discovering an interest in nature as a result of working 
with us: film editors, musicians and music producers, authors and artists. 
What's most exciting about this is the potential to reach new audiences with 
new creative messages. 
Most importantly however, we couldn't do this without people like you. At the 
grass roots level, we are working with clever, devoted and enthusiastic 
naturalists who share our vision to simply tell the world about unique 
wildlife. It's their insights and through their eyes that people learn to 
empathise with nature's true value. 
Whether it's through a video, a photo or a trip report, the stories about 
nature you've given us are inspiring people with a blossoming interest in 
Thanks again for your support. I'll try to update this list more frequently 
from here on about what we're up to. If you have something particularly special 
to tell us about, why not sign up and post it online or email me at 
 ... we're keen to explore more around Australia and link 
this to the work we're doing.   
Have a nice weekend : )

Simon Mustoe 
Tel: +61 (0) 405220830 | Skype simonmustoe | Email 

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