Irene used a very naughty word in her message and it got thrown out by the
filtering system. You'll see it below with lots of hyphens.
By the way, this is not my doing - it's the mail server's way of trying to
block commands going to the list.
Anyway, here is Irene's message....
From: "Irene" <>
To: <>
Subject: Australian Birding
Date: Sun, 22 Oct 2000 12:10:16 +1000
Need to remember that such a venture has to be run just like any business -
where was the proper advertising to launch and
continue to promote the publication - and hence build up a s-u-b-s-c-r-i-b-e-r
list.
I only ever saw one ad for Australian Birding when it first started up, which
didn't properly explain who was behind the
magazine etc. and I've never seen any advertising since, even though I
s-u-b-s-c-r-i-b-e to a number of bird and nature publications.
I know some magazines can be very expensive to advertise in, but there are
magazines that are relatively inexpensive to
advertise in such as CBOC newsletter.
I think there's plenty of "market" available - but you have to let people know
your product exists and promote it well.
Birding-Aus is on the Web at
www.shc.melb.catholic.edu.au/home/birding/index.html
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