Merrilyn Serong <>
New Bird Life logo
Peter Baitz <>
Fri, 20 Jan 2012 14:35:20 +1100
As a member of [ Boca] I also attended meetings re process and
design, where these issues were discussed.I am led to believe all BA
and BOCA members were advised over many months,
and I am a little annoyed that Some People have taken this long to
winge instead of using due process.
On 20/01/2012, at 12:03 PM, Merrilyn Serong wrote:
I totally agree with you. It's a beautiful and simple design. I
On 20/01/2012 11:09 AM, Elizabeth Shaw wrote:
As Alistair guessed, considerable time, consultation and money
went into researching and preparation of the new logo. I have
been to at least three meetings where the process and the reasons
for the design were explained.
The new logo has grown on me and where I was pleased with it
originally I am now enthusiastic about it as it delivers what a
logo needs to deliver. At a glace it stands out as a generic bird
- its not meant to be a specific species. Choosing a single
species to represent all Australian birds would be impossible. To
me the shape symbolises hope, life, movement and love. The colour
is calming and fresh.
I was thrilled to finally get my first official communication from
BirdLife Australia - the new era has begun!
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