It is an interesting study Stephen, but it appears to be very dated -
the survey was undertaken in 2002-03.
I found the following paragraph (page 39) interesting:
"QTTC (1998) found the strongest markets for bird-watching tourism
destinations to be word of mouth and bird-watching magazines (e.g.
‘Wingspan’, ‘The Bird Observer’). ‘Twitchers’ in particular appeared
to seek information from these, rather than more traditional sources
such as travel agents, travel books or tour operators. ‘Twitchers’
were also more likely to use the Internet for such information, the
Americans showing a greater tendency than British for doing so. Our
own study supported the importance of word of mouth and information
(presumably including publications) from natural history
organisations, but suggested the Internet was not well used, either by
‘dedicated birders’ or by others. It is possible American bird-
watchers use the Internet for birding sites more frequently than
Australians and other nationalities included in our survey."
I think twitchers make very extensive use of the net ...
Regards, Laurie.
On 20/01/2010, at 2:43 PM, Stephen Ambrose wrote:
The following report on the practices, needs and attitudes of bird-
watching
tourists in Australia has just been released and may be of interest to
Birding-aussers.
Stephen Ambrose
Ryde, NSW
From: Samantha Kume
Sent: Wednesday, 20 January 2010 3:14 PM
To: Samantha Kume
Subject: STCRC Tourism Research Release - Bird Watching Tourists
Good Afternoon,
The Sustainable Tourism Cooperative Research Centre has just released
research exploring bird-watching tourism in Australia. The research -
Practices, needs and attitudes of bird-watching tourists in Australia
included an extensive survey of national and international bird-
watchers.
Tour operators and accommodation providers who support this niche
tourism
sector also contributed to the research.
The report has delivered a more comprehensive overview of bird-
watching
tourism in Australia by:
* Investigating the diversity and common features amongst
bird-watching tourists
* Determining what bird-watchers most want to see and do in Australia
* Investigating the role of the tourism industry in bird-watching
* Investigating bird-watchers' opinions and practices in relation to
conservation
Researchers have presented 18 key findings which will be of interest
to
bird-watching tourism destinations, tourism operators and niche
tourism
government departments.
To view the full report please click on the image below
<http://www.crctourism.com.au/BookShop/BookDetail.aspx?d=687>
We encourage you to forward this email to your colleagues. If they
are not
already on our database please invite them to make contact so that
we can
advise them of future relevant research.
If you do not wish to receive further similar email alerts please
respond
via email.
Thank you for your time.
Kind regards,
Samantha Kume
Communications Executive
Direct Line +61 (0)7 5552 8129
Email:
Sustainable Tourism Cooperative Research Centre
Gold Coast Campus, Griffith University QLD 4222 Australia
Telephone +61 (0)7 5552 8172 Facsimile +61 (0)7 5552 8171
www.crctourism.com.au
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