Dear Birdingaussers,
 Because of requests for further information, I present you with two
diverse opinions on the dumbing down of  the ABA and ?Birding?. Some
Birdingaussers, who understand more than I, have weighed into the conflict
on other servers: hopefully they will also post some information on Birding-Aus.
Yours sincerely
 Glen Ingram
 
 ?Usually, terrible things that are done with the excuse taht progress
requires them are not really progress at all, but just terrible things?
Russell Baker
 ---------------------------------------------------
 PART 1.
 Subject: [BIRDCHAT] Why change sucks(was: ABA stuff)
    Date:  Mon, 23 Jun 1997 13:09:26 -0700
    From:  Mike Patterson <>
    To:  
 Doesn't change just suck?
 Doesn't having to listen to a fairly narrow segment of the birding (and
 BIRDCHAT) population whine about how much change sucks suck?
 I have been a birder since the age of 13.  I turn 40 at the end
of the
 week.  I have birded on 4 continents, I have a substantial (though
 unpublished) life list and I've been a member of the ABA since the
time
 I finally started getting a regular paycheck.
 I get _Birding_ magazine because it comes with the membership, not because
 I find it a magazine that I have to have.  I like looking at the
pictures.
 I like guessing wrong at the photo quiz.  I occasionally like
reading the
 letters to the editor battles over how to pronounce Pileated or whether
 species names should be capitalized.  I rarely read any of the
rest of it.
 I'm really not much interested in feather by feather ID articles, but
I save
 them just in case.
 I'm willing to bet I'm representative of ABA members.
 I would, however, be no more inclined to read _Birding_  if it
had more
 conservation stuff (I have _Nature Conservancy_ and _Conservation Science
 Quarterly_ for that.)  And I find nothing more tedious than monthly
articles
 on keeping squirrels out of my feeder and the merits of thistle seed
(and
 _Birder's World_ meets those needs, anyway.)
 I canceled my membership to the National Audubon Society because it
became
 too aloof (I belong to my local chapter as a "friend".)  And I
canceled my
 subscription to _Audubon Field Notes_ when they stopped being _American
Birds_
 We have no real information here about the direction that _Birding_
is
 going.  We have panicky diatribes by conservatives and wishy-washy
responses
 by a very few people connected to the ABA hierarchy.  I'm going
to guess that
 the magazine will head toward the "conservation market" in the same
way
 _Audubon_ did (the feeder watcher market is glutted.)  But I'm
also going to
 guess that their heart was pure (unlike _Audubon_ which just smelled
money)
 in that they are genuinely concerned with neotropical declines, habitat
loss,
 etc.(the whole Partners in Flight thing.)
 Why they feel this overwhelming urge to preach to the converted is beyond
me.
 I doubt it will increase their membership any and I doubt that they
will be
 able to provide information significantly different or better than
other
 magazines that have been in the conservation news business for a longer
period
 of time.  The magazine content will probably reflect the archtype
of their
 membership demographics more exactly, but this is different than saying
that
 it will meet their needs or provide significant enrichment of their
sport.
 In the education business we call this aiming for the middle. Some
might
 suggest that this is tantamount to "dumbing down." I prefer to think
of it as
 misplaced pragmatism.
 I will probably not cancel my membership to ABA if the format of the
magazine
 changes, but I will be less inclined to save the back issues. 
There is no
 birding magazine that meets my needs nor do I represent a demographic
large
 enough to bother with.  But the ABA as a corporate identity probably
feels
 that it has outgrown the small demographic of rabid birders upon which
the
 organization was founded...
 Like it or not (given the upsurge in birding as a pastime), they are
 probably right...
 and that sucks, too.
 Mike Patterson
  
 PART 2.
    Subject:  BIRDCHAT] Fwd: Of Ted Eubanks statement
to Audubon on the ABA changes
    Date:  Mon, 23 Jun 1997 15:10:44 -0400
    From: "John C. LeVine" <>
    To:  
 Hi Chatters,
 Today I received permission to cost post Ted Eubanks,  a Board
of Director of
 Audubon, remarks posted to Texbird on Saturday.  I feel that it
has
 information which is important to the discussion on Paul Lehman in
that it
 shows what we, the hardcore birders, are faced with as more people
are drawn
 to our sport as a diversion from the stresses of modern life. 
There were two
 posts and because of my effort to limit my use of band with I am combining
 the forwarding into one post of mine so his second post will probably
appear
 first in the order as you read my post.
 Again, thank you to those chatters who are tolerating the take over
of
 Birdchat by ABA members and to Chuck who is tolerating my multiple
post on
 this subject.  I am trying to make sure each of my posts bring
something new
 to the issue, so bare with me if I am not.  I believe I have only
one more
 post in me on this subject, my response to Daniel Williams reply that
will
 include some suggestion on what needs to be done for the hard core
birders of
 ABA.
 Great birding and find that next lifer!
 John   (One of Birders2)
 Los Angeles, CA
 * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *
* * *
 The second of Ted's posts.
 June 23, 1997
 At 01:00 PM 6/22/97 CDT, you wrote:
 >Leaves me wondering however what Audubon would have left in the way
of any
 >real bird science publications. I have read in these posts that the
refered
 >to transfer is pretty much a done deal.  One guy even suggested
the
 transfer >of the Christmas counts as well.
 What Audubon will have left, Brush, is Bird Source. I believe that Bird
 Source will ultimately contribute more to our recreation and science
than
 all of the previous printed publications combined. The CBCs will stay
with
 Audubon. We will computerize all of the CBC data, as well as the Cornell
 Project Feeder Watch data, as the first step in creating Bird Source.
 Therefore the CBCs will continue as an Audubon activity, and the results
 will be incorporated into Bird Source. Perhaps as more of the details
 concerning Bird Source become public your disquiet will be resolved.
But,
 in my opinion, the cutting edge of birding will be defined by how well
we
 exploit these new technologies. Bird Source presumes to do precisely
that,
 and I, for one, can't wait to get started.
 In my opinion the debate over the ABA and Field Notes is just picking
over
 old bones. We need a new innovative approach to stay ahead of the growth
 curve in birding. Rather than retool the old machine, let's begin to
 discuss another model.
  
 Ted Lee Eubanks
 Board of Directors, National Audubon Society>>>
 ---------------------
 Forwarded message:
 From:    (Ted Lee Eubanks)
 Sender:  (Audubon birding discussion list
for Texas)
 Reply-to:        (Ted Lee
Eubanks)
 To:     
 Date: 97-06-22 13:59:23 EDT
 At 09:15 AM 6/22/97 -0400, you wrote:
 >And I am beginning to wonder about that direction. Has Audubon Field
Notes
 >really been sold to ABA? If I am not mistaken the president of ABA
is on
 the >board of NAS. What does this mean?
 We can always be assured that Winnie will provoke a lively discussion
:-) I
 am not certain that TEXBIRDS is the proper forum for this debate, and
I am
 willing to transfer the discussion to another site if our subscribers
 choose to do so. However, I would first like to answer Winnie's questions,
 and to philosophize a bit about this evolution of birding that we are
all
 experiencing.
 Let me attend to the details first. At the June 1997 NAS board meeting
in
 Red Wing, MN, the Audubon board approved a proposal to transfer Audubon
 Field Notes to the American Birding Association. A transition of two
years
 will be allowed, and Audubon will assist ABA in funding this move.
The
 reasons for this transfer are two-fold. First, NAS has struggled with
Field
 Notes for years, and the number of subscribers has now fallen to 3500.
If
 Field Notes is to be resurrected (in other words, saved), the effort
must
 begin now.
 Second, NAS, under the leadership of Frank Gill (as well as Susan Drennan),
 is developing Bird Source. Funding has been received for the initiation
of
 Bird Source, and therefore the organization's resources and efforts
are
 being focused upon this project. Field Notes simply does not fit into
what
 Audubon envisions for our post-Bird Source future. Bird Source will
offer a
 complete range of on-line capabilities, and will enlist our citizen
 scientists in a fashion that is impossible with a printed magazine.
Frank
 is working with Cornell Labs (John Fitzpatrick is a member of the NAS
 board) to implement Bird Source, and I expect to see the first results
this
 year. Therefore we believed that the shift of Field Notes was best
both for
 the magazine as well as our organization.
 Does this divestiture mean that Audubon is continuing its move away
from
 birds? No. Audubon has been redirected to the conservation of birds,
 wildlife, and their habitats, and Bird Source (as well as the transfer
of
 Field Notes) is evidence that we are implementing the strategic plan.
I
 would ask you to consider two other important developments that were
 announced at the Red Wing meeting. First, Kenn Kaufmann has been hired
as
 Field Editor for Audubon Magazine. Kenn will greatly influence the
 direction and content of the magazine, and I look forward to seeing
his
 touch in the near future.
 Second, in Red Wing the board approved a strategic plan for Latin America
 (the results of a task force that Hardy Eshbaugh and I chaired). We
have
 funded the first year of implementation for Latin America, and we will
be
 hiring someone to head this effort in the near future. As you may know,
 Audubon has chapters in seven Latin American countries. Birding and
bird
 conservation bind these chapters together, and Audubon anticipates
 expanding its role in the conservation of these critical tropical habitats.
 Finally, the president of ABA (Dan Williams) is not a member of the
NAS
 board. Perhaps you were thinking of the American Bird Conservancy.
Their
 president, Howard Brokaw, is a member of the NAS board, and several
NAS
 board members were involved in the establishment of ABC.
 >I wonder if maybe there shouldn't be a  committee to figure out
which
 >organization fits into which niche and have those organizations do
the best
 >job possible at there niches. If all "bird"organizations do all the
same
 >things it totally dilutes the efforts and gets less done instead of
more.
 In a sense this discussion does take place, yet rarely in a formal setting.
 I have personally discussed this matter with most of the leaders of
these
 organizations, and these debates will continue. However, I believe
that
 what we are experiencing is the natural evolution of an industry (or
 recreation) in its early development or infancy.
 I don't need to repeat the data that show the phenomenal growth in birding.
 Yet we often fail to recognize that most of that expansion is taking
place
 among the least avid group of birders. Most of us (through our bird
clubs,
 newsletters, magazines, organizations) are only in contact with the
most
 avid members of our avocation. We see the birding world through our
own
 experiences. However, most birders are not like us. Most are not like
Pete
 Dunne, Paul Lehman, Greg Lasley, or Winnie Burkett. Most of the birders
 that I have studied (most recently along the Platte River in Nebraska)
 consider themselves to be less capable than other birders. They consider
 birding to be only one of many outdoor activities that they are engaged
in.
 For them, the competitive aspect of birding is simply not appealing.
 Of the 65 million Americans attracted to nature through birds, the vast
 majority fits into this genre we call "casual." Of course, a percentage
of
 these people will continue to develop and specialize, and I would imagine
 that this advancing group has fueled much of ABA's growth in the past
 decade. Yet we all admit that the mass of birders, those people who
at this
 moment are only casually invested in this activity, are (at best) poorly
 serviced by our existing organizations. Audubon will continue its efforts
 to bring our neighbors to birds, but who will bring them to birding?
 Perhaps ABA has recognized the obvious. The future growth of birding
as a
 recreation will be concentrated at the lower end of the avidity spectrum.
I
 agree that the membership of ABA has a right to question whether or
not
 their organization should be restructured to cater to this burgeoning
 group. I would imagine that ABA would continue to grow, albeit at a
reduced
 rate, even if no changes were made. If birding continues to grow there
will
 always be a limited number of people who will advance to increased
levels
 of specialization. Yet a more rapid rate of growth, I suspect, can
only be
 attained through a redirection (even if only a slight mid-course
 correction) of ABA's efforts and out-reach.
 Audubon has reformed itself within the past three years (a process,
as
 Winnie notes, that is still in process). ABA is now struggling with
similar
 issues, and those of us who were around from the beginning (at least
of the
 ABA) are startled by the rapid rate of these changes. But why? Are
we
 really bothered by the growth of birding? What could be better for
the
 birds? I believe that people value what they use, and that they conserve
 what they value. We should be ecstatic that more of our neighbors are
 finding their way to birds.
 Birding is offering an increased number of Americans an opportunity
to
 interact with the natural (rather than the artificial) world. I really
 don't care how people find their way to nature. Birding, butterfly
 collecting, hiking, hunting, rafting, biking, fishing, and photography
are
 fine by me. What we should be more concerned with is that growing sector
of
 the populace that has no contact with nature at all. If birding has
a
 unique appeal to many within our society who otherwise might be divorced
 from nature, then let's explore ways to bring that activity (and nature)
 closer to those around us.
 Perhaps we should be considering a new organization to attend to these
new
 demands and desires. If ABA chooses to reach down into the market,
then I
 support them. However, what about the most avid of birders? Perhaps
a new
 organization (or publication) should be developed to meet their more
 specialized needs. On the other hand, perhaps ABA will choose to continue
 to concentrate on serving its traditional core constituency (the group
that
 has complained so vigorously the past few days). If so, then I will
support
 that decision as well. However, I would next argue that the growing
 population of casual birders will present a set of needs and desires
that
 can only be met with a new approach. Either way, something new and
 innovative is demanded.
 Audubon will focus on birds, wildlife, and the conservation of their
 habitats. Audubon will not (nor has it ever) reshape itself as a birding
 club (our chapters do a much better job of this than our national
 organization ever could). The ABA has played a critical role in developing
 birding as an important recreation (a sport), and I do not see that
need
 diminishing. The various magazines (Wild Bird, Birder's Digest) do
cater to
 less avid or accomplished birders, but they will never be able to offer
the
 social benefits of belonging to a membership organization. Therefore
I
 believe that unless Audubon and/or ABA are willing to expand their
services
 into this expanding world of beginning or casual birders, then that
 challenge will only be met by a new approach.
 I will end by stating that I consider both Paul and Shawneen to be friends,
 and  that I look forward to seeing them resurface in an important
new role.
 Their voices have been critical to the development of birding, and
I have
 no doubt that they will continue to occupy an important position in
our
 expanding world. Birding magazine has improved immeasurably since Paul
took
 the reigns, and I am eager to see just what new venture Paul throws
himself
 into in the near future. Rather than continually retooling our existing
 organizations and publications, we need to consider plowing new ground.
I
 have no doubt that Paul and Shawneen will be critical to these new
 initiatives.
 Ted Lee Eubanks
 Board of Directors, National Audubon Society
 2200 Parkway
 Austin, Texas 78703
 Home: (512) 477-0017
 Fax: (512) 477-8033
 email: 
  
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